//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Produktqualität"
~accessRights:"restricted"
~person:"Diamantopoulos, Adamantios"
~person:"Erdem, Tülin"
~subject:"K-fold cross-validation"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenware"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Produktqualität
K-fold cross-validation
Markenartikel
Brand
11
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
9
Markenführung
9
Brand image
8
Markenimage
8
International marketing
7
Internationales Marketing
7
Consumer-brand identification
2
Decision under uncertainty
2
Designation of origin
2
Entscheidung unter Unsicherheit
2
Global brands
2
Herkunftsbezeichnung
2
Perceived brand globalness
2
Perceived brand globalness/localness
2
Theorie
2
Theory
2
global brands
2
local brands
2
BDM lottery
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Beziehungsmarketing
1
Brand choice
1
Brand evaluation
1
Brand origin
1
Brand ownership
1
Brand stereotype
1
Brand stereotype competence
1
Brand stereotype warmth
1
Consumer-brand relationships
1
Country of origin
1
Country stereotypes
1
EU countries
1
EU-Binnenmarkt
1
EU-Staaten
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Diamantopoulos, Adamantios
Erdem, Tülin
Sarkar, Abhigyan
15
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Japutra, Arnold
12
Dawes, John
11
Guzman, Francisco
11
Ko, Eunju
11
Bang, Nguyen
10
Baumgarth, Carsten
10
Keller, Kevin Lane
10
Phau, Ian
10
Romaniuk, Jenni
10
Schmidt, Holger J.
10
Trinh, Giang
10
Borges, Ana Pinto
9
Ekinci, Yuksel
9
Fetscherin, Marc
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Melewar, T. C.
9
Rahman, Zillur
9
Foroudi, Pantea
8
Johnson, Lester W.
8
Kumar, Vikas
8
Paul, Justin
8
Rodrigues, Paula Cristina Lopes
8
Augusto, Mário Gomes
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Leckie, Civilai
7
Powell, Shaun M.
7
Abratt, Russell
6
Bruhn, Manfred
6
Casidy, Riza
6
Dens, Nathalie
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Ilicic, Jasmina
6
Joshi, Richa
6
more ...
less ...
Published in...
All
Journal of business research : JBR
4
Journal of international marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of marketing research
1
The Japanese economic review : the journal of the Japanese Economic Association
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
How much do consumers know about the quality of products? : evidence from the diaper market
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
The Japanese economic review : the journal of the …
71
(
2020
)
4
,
pp. 541-569
Persistent link: https://www.econbiz.de/10012305033
Saved in:
4
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
5
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
6
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
7
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
8
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
9
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
10
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->