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subject:"Produktqualität"
~accessRights:"restricted"
~person:"Erdem, Tülin"
~person:"Japutra, Arnold"
~subject:"Brand"
~subject:"K-fold cross-validation"
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Produktqualität
Brand
K-fold cross-validation
Markenartikel
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Beziehungsmarketing
7
Relationship marketing
7
Brand loyalty
3
Brand anxiety
2
Brand personality
2
Confidence
2
Customer satisfaction
2
Kundenzufriedenheit
2
Satisfaction
2
Theorie
2
Theory
2
Trust
2
Vertrauen
2
brand loyalty
2
Active brand
1
Advertising effects
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Aesthetic benefit
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Aesthetics
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Asia-pacific
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Attachment
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Bayes-Statistik
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Bayesian estimation
1
Bayesian inference
1
Brand affection
1
Brand association strength
1
Brand associations
1
Brand attachment
1
Brand awareness
1
Brand choice
1
Brand concept mapping
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14
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Erdem, Tülin
Japutra, Arnold
Sarkar, Abhigyan
15
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Dawes, John
11
Guzman, Francisco
11
Ko, Eunju
11
Bang, Nguyen
10
Baumgarth, Carsten
10
Keller, Kevin Lane
10
Phau, Ian
10
Romaniuk, Jenni
10
Schmidt, Holger J.
10
Trinh, Giang
10
Borges, Ana Pinto
9
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Fetscherin, Marc
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Melewar, T. C.
9
Rahman, Zillur
9
Foroudi, Pantea
8
Johnson, Lester W.
8
Kumar, Vikas
8
Paul, Justin
8
Rodrigues, Paula Cristina Lopes
8
Augusto, Mário Gomes
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Leckie, Civilai
7
Abratt, Russell
6
Casidy, Riza
6
Dens, Nathalie
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Ilicic, Jasmina
6
Joshi, Richa
6
Kennedy, Rachel
6
King, Ceridwyn
6
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of market research
1
Journal of marketing research
1
Marketing intelligence & planning
1
The Japanese economic review : the journal of the Japanese Economic Association
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
14
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1
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
Brand display magnitudes and young children's brand recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
4
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
5
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
6
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
7
How much do consumers know about the quality of products? : evidence from the diaper market
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
The Japanese economic review : the journal of the …
71
(
2020
)
4
,
pp. 541-569
Persistent link: https://www.econbiz.de/10012305033
Saved in:
8
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
9
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
10
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
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