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subject:"Produktqualität"
~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of industrial economics"
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Search: subject_exact:"Markenware"
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Produktqualität
Brand
470
Markenartikel
470
Brand management
376
Markenführung
376
Consumer behaviour
340
Konsumentenverhalten
340
Brand image
258
Markenimage
258
Beziehungsmarketing
121
Relationship marketing
121
Einzelhandel
49
Retail trade
49
Social Web
45
Social web
45
Brand loyalty
43
Luxury goods
43
Luxusgüter
43
Handelsmarke
37
Store brand
37
Markentreue
35
Emotion
34
Marketing management
29
Marketingmanagement
29
Internet marketing
27
Online-Marketing
27
Customer satisfaction
26
Kundenzufriedenheit
26
Advertising effects
25
Werbewirkung
25
Preismanagement
21
Pricing strategy
21
Brand experience
20
USA
19
United States
19
China
18
Confidence
17
Vertrauen
17
Viral marketing
17
Virales Marketing
17
Fashion
16
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Undetermined
8
Free
1
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Article
12
Book / Working Paper
1
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12
Aufsatz in Zeitschrift
12
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
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English
13
Author
All
Al-Monawer, Nasser
1
Arizal N
1
Aznuriyandi
1
Brettel, Malte
1
Cheah, Isaac
1
Clemenz, Julian
1
Davoodi, Mehdi
1
De Canio, Francesca
1
Faßnacht, Martin
1
Goetz, Daniela Maria
1
Hjorth-Andersen, Christian
1
Hundt, Michael
1
Jansen, Hans Christian
1
Juju, Undang
1
Konuk, Faruk Anıl
1
Martinelli, Elisa
1
Moeller, Timo
1
Mou, Jian
1
Neeman, Zvika
1
Nofrizal
1
Olbrich, Rainer
1
Phau, Ian
1
Qi, Lian
1
Quintal, Vanessa
1
Raboy, David G.
1
Rahman, Fathony
1
Rumpf, Katia
1
Sims, Daniel
1
Soesilo, Primidya K. M.
1
Su, Qiulai
1
Sucherly
1
Waldelmi, Idel
1
Wiggins, Steven Neil
1
Wu, Yenchun Jim
1
Yu, Jungju
1
Zhou, Fei
1
Öry, Aniko
1
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Published in...
All
Cowles Foundation discussion paper
Journal of retailing and consumer services
The journal of brand management : an international journal
The journal of industrial economics
The journal of product & brand management
13
Journal of business research : JBR
7
Asia Pacific journal of marketing and logistics
4
Applied economics
3
Journal of political economy
3
Nepalese journal of economics : a publication of Uniglobe College
3
CESifo working papers
2
ESMT working paper
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Frontiers of business research in China : selected publications from Chinese universities
2
International journal of hospitality management
2
International journal of industrial organization
2
Journal of economics and business research
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Working papers / TSE : WP
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
American economic journal : a journal of the American Economic Association
1
American journal of agricultural economics
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Bar-Ilan University Department of Economics Research Paper
1
Brand management ; Vol. 1
1
Business and Economic Research : BER
1
Business history
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion papers : DP
1
Carleton economic papers : CEP
1
CentER DP
1
Columbia Business School Research Paper
1
DEM working paper series
1
Department working papers / Bar-Ilan University, Department of Economics
1
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ECONIS (ZBW)
13
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1
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
2
Brand and quality effects on introduction of store brand products
Al-Monawer, Nasser
;
Davoodi, Mehdi
;
Qi, Lian
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581861
Saved in:
3
The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust
Konuk, Faruk Anıl
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665887
Saved in:
4
Purchasing veg private labels? : a comparison between occasional and regular buyers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012666025
Saved in:
5
How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei
;
Mou, Jian
;
Su, Qiulai
;
Wu, Yenchun Jim
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
Saved in:
6
The benefit of collective reputation
Neeman, Zvika
;
Öry, Aniko
;
Yu, Jungju
-
2016
Persistent link: https://www.econbiz.de/10011647546
Saved in:
7
The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand
Rahman, Fathony
;
Soesilo, Primidya K. M.
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011826026
Saved in:
8
Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
9
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
10
Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria
;
Faßnacht, Martin
;
Rumpf, Katia
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010362936
Saved in:
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