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subject:"Produktqualität"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand"
~subject:"animosity"
~subject:"country of origin"
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Search: subject_exact:"Produktherkunft"
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Produktqualität
Brand
animosity
country of origin
Designation of origin
79
Herkunftsbezeichnung
79
Consumer behaviour
71
Konsumentenverhalten
71
Brand image
44
Markenimage
44
Brand management
25
Markenführung
25
Rules of origin
21
Ursprungsregeln
21
National culture
18
Nationalkultur
18
International marketing
16
Internationales Marketing
16
Markenartikel
12
China
11
consumer ethnocentrism
10
Country of origin
9
USA
9
United States
9
India
7
Indien
7
Emerging economies
6
Schwellenländer
6
Advertising effects
5
Consumer ethnocentrism
5
Globalisierung
5
Globalization
5
Product quality
5
Werbewirkung
5
Advertising
4
Confidence
4
Consumer animosity
4
Country image
4
Cultural identity
4
Kulturelle Identität
4
Vertrauen
4
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Online availability
All
Undetermined
22
Free
1
Type of publication
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Article
35
Type of publication (narrower categories)
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Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
English
35
Author
All
Aashish, Kumar
2
Aichner, Thomas
2
Coletti, Paolo
2
Raman, Prashant
2
Samu, Sridhar
2
Wilken, Robert
2
Agnihotri, Arpita
1
Arnita, Devi
1
Arora, Amit
1
Arora, Anshu
1
Bagdare, Shilpa
1
Bakır, Mahmut
1
Bhattacharya, Saurabh
1
Bruning, Edward R.
1
Bruwer, Johan
1
Buller, Courtney
1
Burnaz, Sebnem
1
Carvalho, Sergio W.
1
Chattopadhyay, Tanmay
1
Coskun, Merve
1
De Nisco, Alessandro
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Ekici, Ahmet
1
Frankwick, Gary L.
1
Ghaddar, Reem
1
Ghauri, Pervez N.
1
Godwin, Lynn
1
Hadjimarcou, John
1
Hamzaoui-Essoussi, Leila
1
Helgeson, James G.
1
Jiménez, Fernando R.
1
Jo, Myung-soo
1
Khan, Muhammad Asif
1
Kim, Chang-soo
1
Kurpis, Lada Helen V.
1
Lee, Michael S.W.
1
Lee, Sangwon
1
Lee, Wai Jin
1
Lee, Wei-Na
1
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Published in...
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Journal of global marketing
Journal of international consumer marketing
Journal of international marketing
14
International marketing review
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of business research : JBR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The journal of product & brand management
7
Food policy : economics planning and politics of food and agriculture
6
Journal of euromarketing
6
Revue d'économie régionale & urbaine : RERU
6
Journal of promotion management : JPM
5
American journal of agricultural economics
4
Business history
4
European review of agricultural economics : ERAE
4
International journal of consumer studies
4
Central European business review : CEBR
3
Economia / Richerche
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of international food & agribusiness marketing : JIFAM
3
The Estey Centre journal of international law and trade policy
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Wine Economics and Policy
3
Working paper / Center for Agricultural and Rural Development
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Australasian marketing journal
2
Corporate reputation review : an international journal
2
Country of origin effect : looking back and moving forward
2
Discussion papers / Department of Economics, University of Saarland
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
2
Economic research
2
European journal of international management : EJIM
2
Frontiers of business research in China : selected publications from Chinese universities
2
I georgofili / Quaderni
2
International business review : the official journal of the European International Business Academy
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
2
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ECONIS (ZBW)
35
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1
A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Mkedder, Nadjim
;
Bakır, Mahmut
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10014390336
Saved in:
2
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
3
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
4
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
5
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
6
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
7
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
8
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
9
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
10
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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