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subject:"Public relations"
~isPartOf:"Business horizons"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Motivation"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Motivation
Social Web
572
Social web
572
Consumer behaviour
297
Konsumentenverhalten
297
Online-Marketing
226
Social media
131
Beziehungsmarketing
118
Relationship marketing
118
Viral marketing
98
Virales Marketing
98
Brand management
95
Markenführung
95
Online retailing
82
Online-Handel
82
Social network
78
Soziales Netzwerk
78
Brand image
56
Markenimage
56
E-commerce
52
Electronic Commerce
52
Customer integration
45
Kundenintegration
45
Social relations
40
Soziale Beziehungen
40
Confidence
38
Vertrauen
38
Brand
35
Markenartikel
32
Customer satisfaction
31
Kundenzufriedenheit
31
Advertising effects
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Werbewirkung
29
Social commerce
28
Emotion
26
Virtual reality
26
Virtuelle Realität
26
Einzelhandel
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Retail trade
23
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7
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7
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Haenlein, Michael
3
Kaplan, Andreas M.
3
Thaichon, Park
3
Warkentin, Merrill
3
Ashfaq, Muhammad
2
Benitez, Jose
2
Bizzi, Lorenzo
2
Bose, Indranil
2
Botha, Elsamari
2
Bruning, Patrick F.
2
Casper Ferm, Lars-Erik
2
Chang, Hsin Hsin
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Demsar, Vlad
2
Hung, Shiu-Wan
2
Kay, Samantha
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Li, Dahui
2
Li, Yung-Ming
2
Lim, Heejin
2
Lin, Hsin-Chen
2
Lin, Lien-Fa
2
Mukerji, Bhasker
2
Mulcahy, Rory
2
O'Connor, Kimberly W.
2
Paniagua, Jordi
2
Park, Joohyung
2
Pitt, Leyland F.
2
Sands, Sean
2
Sashittal, Hemant Chaitanya
2
Schmidt, Gordon B.
2
Scholz, Joachim
2
Shareef, Mahmud Akhter
2
Smith, Andrew N.
2
Souiden, Nizar
2
Swarna, Hepsi
2
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Business horizons
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
Journal of business research : JBR
194
International journal of internet marketing and advertising : IJIMA
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
International journal of advertising : the review of marketing communications
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Technological forecasting & social change : an international journal
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Tourism management : research, policies, practice
52
International journal of hospitality management
49
Information systems research : ISR
46
Journal of internet commerce
43
Journal of management information systems : JMIS
43
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
40
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
36
Marketing intelligence & planning
33
Springer eBook Collection
31
International journal of business information systems : IJBIS
30
International journal of contemporary hospitality management
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
The journal of brand management : an international journal
30
Journal of strategic marketing
29
Electronic commerce research
28
Journal of marketing management : MM
28
Journal of travel and tourism marketing
28
Journal of communication management : an international journal
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of electronic commerce research : JECR
26
Journal of marketing
26
Journal of advertising research
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
245
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
3
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
4
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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