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subject:"Public relations"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Markenimage"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Internet marketing
Markenimage
Social Web
482
Social web
482
Consumer behaviour
278
Konsumentenverhalten
278
Online-Marketing
182
Beziehungsmarketing
99
Relationship marketing
99
Social media
94
Viral marketing
85
Virales Marketing
85
Online retailing
80
Online-Handel
80
Brand management
76
Markenführung
76
Social network
69
Soziales Netzwerk
69
Brand image
49
E-commerce
45
Electronic Commerce
45
Customer integration
41
Kundenintegration
41
Social relations
39
Soziale Beziehungen
39
Confidence
37
Vertrauen
37
Customer satisfaction
29
Kundenzufriedenheit
29
Brand
28
Social commerce
28
Advertising effects
27
Markenartikel
27
Werbewirkung
27
Emotion
26
Einzelhandel
23
Retail trade
23
Virtual reality
20
Virtuelle Realität
20
Motivation
19
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5
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204
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204
Conference paper
1
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English
204
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Kumar, Jitender
3
Thaichon, Park
3
Warkentin, Merrill
3
Ashfaq, Muhammad
2
Benitez, Jose
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Kay, Samantha
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Li, Dahui
2
Li, Yung-Ming
2
Lim, Heejin
2
Lin, Lien-Fa
2
Mukerji, Bhasker
2
Mulcahy, Rory
2
Park, Hyejune
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Wu, Ji
2
Zafar, Abaid Ullah
2
Zhang, Mingli
2
Zheng, Chundong
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Abid, Aman
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akareem, Husain Salilul
1
Akram, Umair
1
Akrout, Houcine
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
Journal of business research : JBR
217
International journal of internet marketing and advertising : IJIMA
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
International journal of advertising : the review of marketing communications
63
Technological forecasting & social change : an international journal
61
Journal of marketing communications
60
Journal of promotion management : innovations in planning and applied research
58
The journal of product & brand management
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Tourism management : research, policies, practice
53
Business horizons
50
The journal of brand management : an international journal
49
International journal of hospitality management
48
Information systems research : ISR
45
Journal of internet commerce
44
Corporate communications : an international journal
42
Cogent business & management
41
Journal of management information systems : JMIS
39
International journal of technology marketing : IJTMkt
38
International journal of electronic marketing and retailing : IJEMR
37
SpringerLink / Bücher
37
Marketing intelligence & planning
33
Springer eBook Collection
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
International journal of business information systems : IJBIS
30
International journal of contemporary hospitality management
30
Journal of marketing
30
Electronic commerce research
29
Journal of electronic commerce research : JECR
28
Journal of strategic marketing
28
Journal of travel and tourism marketing
28
Journal of communication management : an international journal
27
Journal of marketing management : MM
27
Psychology & marketing
27
Journal of advertising research
26
Journal of hospitality marketing & management
25
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ECONIS (ZBW)
204
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204
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
3
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
4
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
9
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
10
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
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