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subject:"Public relations"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Social Web
482
Social web
482
Consumer behaviour
278
Konsumentenverhalten
278
Online-Marketing
182
Beziehungsmarketing
99
Relationship marketing
99
Social media
94
Viral marketing
85
Virales Marketing
85
Online retailing
80
Online-Handel
80
Brand management
76
Markenführung
76
Social network
69
Soziales Netzwerk
69
Brand image
49
Markenimage
49
E-commerce
45
Electronic Commerce
45
Customer integration
41
Kundenintegration
41
Social relations
39
Soziale Beziehungen
39
Confidence
37
Vertrauen
37
Customer satisfaction
29
Kundenzufriedenheit
29
Brand
28
Social commerce
28
Advertising effects
27
Markenartikel
27
Werbewirkung
27
Emotion
26
Einzelhandel
23
Retail trade
23
Virtual reality
20
Virtuelle Realität
20
Motivation
19
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5
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184
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184
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1
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English
184
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Warkentin, Merrill
3
Ashfaq, Muhammad
2
Benitez, Jose
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Kay, Samantha
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Li, Yung-Ming
2
Lim, Heejin
2
Lin, Lien-Fa
2
Mukerji, Bhasker
2
Mulcahy, Rory
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Wu, Ji
2
Zafar, Abaid Ullah
2
Zheng, Chundong
2
Abbasi, Amir Zaib
1
Abid, Aman
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akareem, Husain Salilul
1
Akram, Umair
1
Akrout, Houcine
1
Akula, Vasudeva
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Alexander, Matthew
1
Algharabat, Raed
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
108
International journal of advertising : the review of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
International journal of hospitality management
47
Information systems research : ISR
45
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
40
Journal of internet commerce
40
Journal of management information systems : JMIS
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
Marketing intelligence & planning
32
Springer eBook Collection
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
184
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184
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
3
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
4
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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