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subject:"Public relations"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Customer satisfaction"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Customer satisfaction
Internet marketing
Social Web
430
Social web
430
Consumer behaviour
246
Konsumentenverhalten
246
Online-Marketing
156
Social media
92
Beziehungsmarketing
87
Relationship marketing
87
Online retailing
78
Online-Handel
78
Viral marketing
77
Virales Marketing
77
Social network
64
Soziales Netzwerk
64
Brand management
61
Markenführung
61
E-commerce
44
Electronic Commerce
44
Brand image
38
Customer integration
38
Kundenintegration
38
Markenimage
38
Social relations
37
Soziale Beziehungen
37
Confidence
35
Vertrauen
35
Kundenzufriedenheit
29
Social commerce
28
Advertising effects
23
Einzelhandel
23
Retail trade
23
Werbewirkung
23
Brand
22
Emotion
22
Markenartikel
21
Virtual reality
19
Virtuelle Realität
19
Motivation
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174
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English
174
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Warkentin, Merrill
3
Ashfaq, Muhammad
2
Benitez, Jose
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Li, Yung-Ming
2
Lim, Heejin
2
Lin, Lien-Fa
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Wu, Ji
2
Zafar, Abaid Ullah
2
Zheng, Chundong
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Akrout, Houcine
1
Aksoy, Nilsah Cavdar
1
Akula, Vasudeva
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alryalat, Mohammad Abdallah Ali
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of retailing and consumer services
Journal of business research : JBR
200
International journal of internet marketing and advertising : IJIMA
108
International journal of advertising : the review of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Technological forecasting & social change : an international journal
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
56
Tourism management : research, policies, practice
55
International journal of hospitality management
51
Business horizons
50
Information systems research : ISR
45
Journal of internet commerce
44
The journal of product & brand management
43
Cogent business & management
42
Corporate communications : an international journal
42
Journal of management information systems : JMIS
40
International journal of electronic marketing and retailing : IJEMR
38
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
The journal of brand management : an international journal
33
Marketing intelligence & planning
32
International journal of contemporary hospitality management
31
Springer eBook Collection
31
Journal of marketing management : MM
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Journal of electronic commerce research : JECR
29
Journal of travel and tourism marketing
29
Electronic commerce research
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of communication management : an international journal
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of hospitality marketing & management
25
Journal of advertising research
24
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ECONIS (ZBW)
174
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174
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
9
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
10
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
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