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subject:"Public relations"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Internet marketing
Social Web
395
Social web
395
Consumer behaviour
270
Konsumentenverhalten
270
Online-Marketing
210
Brand management
101
Markenführung
101
Beziehungsmarketing
99
Relationship marketing
99
Viral marketing
79
Virales Marketing
79
Social media
72
Brand image
65
Markenimage
65
Online retailing
62
Online-Handel
62
Advertising effects
60
Werbewirkung
60
Advertising
55
Werbung
54
social media
39
Brand
38
Markenartikel
37
Customer integration
35
Kundenintegration
35
E-commerce
33
Electronic Commerce
33
Confidence
31
Vertrauen
31
Customer satisfaction
27
Kundenzufriedenheit
27
Social network
24
Soziales Netzwerk
24
Emotion
22
Instagram
21
Einzelhandel
20
Retail trade
20
Social relations
18
Soziale Beziehungen
18
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196
Free
7
Type of publication
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Article
212
Book / Working Paper
2
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
214
Aufsatzsammlung
2
Language
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English
214
Author
All
Hudders, Liselot
5
Rana, Nripendra P.
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Dwivedi, Yogesh Kumar
3
Lou, Chen
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
De Jans, Steffi
2
Eugene Cheng-xi Aw
2
Jacobson, Jenna
2
Janssen, Loes
2
Kay, Samantha
2
Kian Yeik Koay
2
Kim, Hyejin
2
Kim, Juran
2
Kim, Taeyeon
2
Kumar, Jitender
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Mulcahy, Rory
2
Omkar Dastane
2
Park, Jin Seong
2
Park, Joohyung
2
Poels, Karolien
2
Schouten, Alexander P.
2
Shareef, Mahmud Akhter
2
Song, Hayeon
2
Souiden, Nizar
2
Tafesse, Wondwesen
2
Tran, Trang P.
2
Veirman, Marijke de
2
Wong, Amy
2
Yoo, Jinyoung Jinnie
2
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Published in...
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International journal of advertising : the review of marketing communications
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
Marketing intelligence & planning
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
International journal of hospitality management
47
Information systems research : ISR
45
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
40
Journal of internet commerce
40
Journal of management information systems : JMIS
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
214
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1
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214
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
3
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
4
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
5
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
6
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
7
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
8
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
9
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
10
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
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