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subject:"Public relations"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Social Web
183
Social web
183
Online-Marketing
122
Consumer behaviour
105
Konsumentenverhalten
105
Brand management
51
Markenführung
51
Advertising
46
Werbung
46
Advertising effects
45
Werbewirkung
45
social media
42
Viral marketing
37
Virales Marketing
37
Beziehungsmarketing
35
Relationship marketing
35
Brand image
33
Markenimage
33
Brand
20
Markenartikel
20
Social media
18
Instagram
13
Customer integration
12
Kundenintegration
12
Online retailing
12
Online-Handel
12
Marketing management
11
Marketingmanagement
11
Social media influencers
11
Influencer marketing
10
Social network
10
Soziales Netzwerk
10
Emotion
9
E-commerce
8
Electronic Commerce
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eWOM
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Öffentlichkeitsarbeit
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Aufsatz in Zeitschrift
Article in journal
126
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English
126
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Hudders, Liselot
5
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
De Jans, Steffi
2
Dens, Nathalie
2
Janssen, Loes
2
Kay, Samantha
2
Kim, Hyejin
2
Kim, Juran
2
Kim, Taeyeon
2
Lou, Chen
2
Mulcahy, Rory
2
Omkar Dastane
2
Park, Jin Seong
2
Pittman, Matthew
2
Poels, Karolien
2
Schouten, Alexander P.
2
Song, Hayeon
2
Veirman, Marijke de
2
Youn, Seounmi
2
Abid, Aman
1
Agrawal, Nidhi
1
Ahmed, Riaz Uddin
1
Ahn, Sun Joo
1
Aini Aman
1
Akareem, Husain Salilul
1
Alexander, Matthew
1
Almeida, Marcos Inácio Severo de
1
Alwi, Sharifah
1
Amrehn, Jana
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An, Soontae
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Anaya-Sánchez, Rafael
1
Ang, Lawrence
1
Apaolaza, Vanessa
1
Avis, Mark
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1
Azer, Jaylan
1
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International journal of advertising : the review of marketing communications
Journal of marketing management : JMM ; journal of the Academy of Marketing
Marketing intelligence & planning
Journal of business research : JBR
194
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
Information systems research : ISR
47
International journal of hospitality management
47
Journal of management information systems : JMIS
43
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
41
Journal of internet commerce
41
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
Journal of strategic marketing
32
The journal of brand management : an international journal
32
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
126
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126
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1
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
2
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
3
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
4
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
5
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
6
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
7
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
8
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites
Bennett, Andrea R.
;
Grigoropoulou, Nikolitsa
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 313-346
Persistent link: https://www.econbiz.de/10014549762
Saved in:
9
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
10
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
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