//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Public relations"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Internet marketing
Social Web
375
Social web
375
Consumer behaviour
263
Konsumentenverhalten
263
Online-Marketing
209
Brand management
97
Markenführung
97
Beziehungsmarketing
86
Relationship marketing
86
Viral marketing
81
Virales Marketing
81
Advertising effects
74
Werbewirkung
74
Advertising
72
Werbung
71
Brand image
58
Markenimage
58
Social media
58
Online retailing
56
Online-Handel
56
social media
46
Brand
31
Customer integration
31
Kundenintegration
31
Markenartikel
30
E-commerce
29
Electronic Commerce
29
Confidence
28
Vertrauen
28
Customer satisfaction
26
Kundenzufriedenheit
26
Instagram
23
Emotion
21
Einzelhandel
20
Retail trade
20
Social network
20
Soziales Netzwerk
20
Fashion
19
Mode
19
more ...
less ...
Online availability
All
Undetermined
206
Free
5
Type of publication
All
Article
213
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
215
Aufsatz in Zeitschrift
215
Aufsatzsammlung
3
Language
All
English
216
Author
All
Loureiro, Sandra Maria Correia
5
Hudders, Liselot
4
Rana, Nripendra P.
4
Cho, Chang-Hoan
3
Choi, Yung Kyun
3
Dwivedi, Yogesh Kumar
3
Lou, Chen
3
Sarmento, Eduardo Moraes
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
De Jans, Steffi
2
Dens, Nathalie
2
Ding Hooi Ting
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Jacobson, Jenna
2
Janssen, Loes
2
Kim, Hyejin
2
Kim, Juran
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Jin Seong
2
Park, Joohyung
2
Pittman, Matthew
2
Poels, Karolien
2
Rita, Paulo
2
Schouten, Alexander P.
2
Shareef, Mahmud Akhter
2
Song, Hayeon
2
Souiden, Nizar
2
Tran, Trang P.
2
Veirman, Marijke de
2
Wong, Amy
2
Xue, Fei
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Journal of business research : JBR
194
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
International journal of hospitality management
47
Information systems research : ISR
45
Journal of management information systems : JMIS
43
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
41
Journal of internet commerce
41
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
Journal of strategic marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Springer eBook Collection
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of communication management : an international journal
27
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
more ...
less ...
Source
All
ECONIS (ZBW)
216
Showing
1
-
10
of
216
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
5
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
9
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
10
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->