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subject:"Public relations"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Internet marketing
Kundenzufriedenheit
Social Web
269
Social web
269
Consumer behaviour
191
Konsumentenverhalten
191
Online-Marketing
120
Social media
73
Beziehungsmarketing
71
Relationship marketing
71
Online retailing
61
Online-Handel
61
Brand management
60
Markenführung
60
Viral marketing
59
Virales Marketing
59
Brand image
35
Markenimage
35
E-commerce
32
Electronic Commerce
32
Customer satisfaction
30
Confidence
26
Customer integration
26
Kundenintegration
26
Vertrauen
26
Brand
21
Hotel industry
21
Hotellerie
21
Einzelhandel
20
Markenartikel
20
Retail trade
20
Social network
19
Soziales Netzwerk
19
Emotion
17
Advertising effects
16
Werbewirkung
16
Social commerce
15
Fashion
14
Mode
14
Social relations
14
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122
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137
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138
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138
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1
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English
138
Author
All
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Xie, Karen L.
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Kim, Woo Gon
2
Kwok, Linchi
2
Ladhari, Riadh
2
Law, Chun Hung Roberts
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Aksoy, Nilsah Cavdar
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alryalat, Mohammad Abdallah Ali
1
Aluri, Ajay
1
Alzaidi, Maram Saeed
1
Anaya-Sánchez, Rafael
1
Anaza, Nwamaka
1
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International journal of contemporary hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
200
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
International journal of advertising : the review of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Technological forecasting & social change : an international journal
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
56
Tourism management : research, policies, practice
55
International journal of hospitality management
51
Business horizons
50
Information systems research : ISR
45
Journal of internet commerce
44
The journal of product & brand management
43
Cogent business & management
42
Corporate communications : an international journal
42
Journal of management information systems : JMIS
40
International journal of electronic marketing and retailing : IJEMR
38
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
The journal of brand management : an international journal
33
Marketing intelligence & planning
32
Springer eBook Collection
31
Journal of marketing management : MM
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Journal of electronic commerce research : JECR
29
Journal of travel and tourism marketing
29
Electronic commerce research
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of communication management : an international journal
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of hospitality marketing & management
25
Journal of advertising research
24
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Source
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ECONIS (ZBW)
138
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1
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138
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
7
Revealing mission statements in a hotel brand sector using social network analytic approach
Breznik, Kristijan
;
Zupan Korže, Saša
;
Ragozini, Giancarlo
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 524-542
Persistent link: https://www.econbiz.de/10014483537
Saved in:
8
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
9
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
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