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subject:"Public relations"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Social Web
301
Social web
301
Consumer behaviour
199
Konsumentenverhalten
199
Online-Marketing
138
Beziehungsmarketing
74
Relationship marketing
74
Social media
74
Viral marketing
74
Virales Marketing
74
Online retailing
70
Online-Handel
70
Brand management
60
Markenführung
60
Brand image
39
Markenimage
39
Hotel industry
38
Hotellerie
38
E-commerce
35
Electronic Commerce
35
Customer satisfaction
34
Kundenzufriedenheit
34
Confidence
30
Vertrauen
30
Customer integration
27
Kundenintegration
27
Social network
27
Soziales Netzwerk
27
Brand
22
Markenartikel
21
Einzelhandel
20
Emotion
20
Online reviews
20
Retail trade
20
Social relations
19
Soziale Beziehungen
19
Advertising effects
18
Gastronomie
18
Restaurant industry
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140
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Law, Chun Hung Roberts
5
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Ladhari, Riadh
3
Liang, Sai
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Brymer, Robert A.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Fiore, Ann Marie
2
Kim, Woo Gon
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liu, Jianwei
2
Liu, Xianwei
2
Mukerji, Bhasker
2
Park, Joohyung
2
Schuckert, Markus
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Wong, IpKin Anthony
2
Yang, Fiona X.
2
Ye, Qiang
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Adler, Jami
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alryalat, Mohammad Abdallah Ali
1
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International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
194
International journal of internet marketing and advertising : IJIMA
108
International journal of advertising : the review of marketing communications
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
Information systems research : ISR
45
Journal of management information systems : JMIS
43
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
41
Journal of internet commerce
41
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
Journal of strategic marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Springer eBook Collection
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of communication management : an international journal
27
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
140
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31
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
32
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
33
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
34
Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women
Khan, Imran Maqbool
;
Sahadev, Sunil
;
Rashid, Tahir
; …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271323
Saved in:
35
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
36
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
37
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
38
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
39
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
40
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
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