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subject:"Public relations"
~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~person:"Alzaidi, Maram Saeed"
~person:"Ashfaq, Muhammad"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Celebrity-Werbung"
~subject:"Confidence"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Public relations
Celebrity-Werbung
Confidence
Internet marketing
Social Web
7
Social web
7
Consumer behaviour
6
Konsumentenverhalten
6
Online-Marketing
6
Beziehungsmarketing
3
Relationship marketing
3
Advertising
2
Advertising effects
2
Facebook
2
Social media
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
Advertisement
1
Advertisement value
1
And purchase intention
1
Attitude
1
Attitude towards advertisements
1
Behavioural attitude
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Brand management
1
COVID-19
1
Celebrity endorsement
1
Consumer attitude
1
Consumer brand engagement
1
Coronavirus
1
Data protection
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Datenschutz
1
Digital consumer culture
1
Digital consumer engagement
1
Digital marketing
1
Drive for environmental responsibility
1
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Facebook marketing
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Alzaidi, Maram Saeed
Ashfaq, Muhammad
Dwivedi, Yogesh Kumar
Rana, Nripendra P.
4
Thaichon, Park
3
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Coombs, W. Timothy
2
Dhir, Amandeep
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Joohyung
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
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Ahmed, Qazi Mohammed
1
Akram, Umair
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Al Dweeri, Rami
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1
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1
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1
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1
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Journal of communication management : an international journal
Journal of retailing and consumer services
International journal of Indian culture and business management
2
Journal of business research : JBR
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
Springer briefs in business
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SpringerBriefs in Business
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ECONIS (ZBW)
6
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1
The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
Saved in:
2
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
3
Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah
;
Shen, Jie
;
Ashfaq, Muhammad
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
Saved in:
4
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
5
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
6
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
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