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subject:"Public relations"
~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~person:"Alzaidi, Maram Saeed"
~person:"Lim, Heejin"
~person:"Mukerji, Bhasker"
~person:"Shareef, Mahmud Akhter"
~subject:"Confidence"
~subject:"Internet marketing"
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Public relations
Confidence
Internet marketing
Online-Marketing
5
Social Web
5
Social web
5
Consumer behaviour
4
Konsumentenverhalten
4
Facebook
3
Social media
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Werbewirkung
2
Werbung
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Advertisement
1
Advertisement value
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Attachment
1
Attitude
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Attitude towards advertisements
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Brand
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Brand image
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Brand online social networking
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COVID-19
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Consumer attitude
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Consumer-brand relationships
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1
Data protection
1
Datenschutz
1
Facebook marketing
1
Human brands
1
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1
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1
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1
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Alzaidi, Maram Saeed
Lim, Heejin
Mukerji, Bhasker
Shareef, Mahmud Akhter
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Coombs, W. Timothy
2
Dhir, Amandeep
2
Ladhari, Riadh
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Leung, Wilson Ka-shing
2
Park, Joohyung
2
Shankar, Amit
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
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Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
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Ahmed, Qazi Mohammed
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Akram, Umair
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Al Dweeri, Rami
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Al Qasem, Zainah
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Alalwan, Ali Abdallah
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Alryalat, Mohammad Abdallah Ali
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Anaza, Nwamaka
1
Anderson, Betsy
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Andonopoulos, Vasiliki
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Annamalai, Balamurugan
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Journal of communication management : an international journal
Journal of retailing and consumer services
Business/Economics
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Journal of global fashion marketing : JGfM
1
Springer briefs in business
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SpringerBriefs in Business
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SpringerLink / Bücher
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ECONIS (ZBW)
5
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1
The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
Saved in:
2
Influencer marketing : social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Ki, Chung-Wha Chloe
;
Cuevas, Leslie M.
;
Chong, Sze Man
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269061
Saved in:
3
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
4
Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin
;
Kumar, Archana
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
Saved in:
5
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
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