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subject:"Public relations"
~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Celebrity-Werbung"
~subject:"Confidence"
~subject:"Data protection"
~subject:"Internet marketing"
~subject:"Personal banking"
~subject:"Privacy concerns"
~type:"article"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Celebrity-Werbung
Confidence
Data protection
Internet marketing
Personal banking
Privacy concerns
Social Web
249
Social web
249
Consumer behaviour
172
Konsumentenverhalten
172
Online-Marketing
104
Social media
70
Beziehungsmarketing
68
Relationship marketing
68
Brand management
54
Markenführung
54
Online retailing
50
Online-Handel
50
Viral marketing
43
Virales Marketing
43
Brand image
33
Markenimage
33
E-commerce
26
Electronic Commerce
26
Customer satisfaction
25
Kundenzufriedenheit
25
Vertrauen
25
Öffentlichkeitsarbeit
25
Customer integration
23
Kundenintegration
23
Einzelhandel
20
Retail trade
20
Brand
19
Communication
19
Kommunikation
18
Markenartikel
18
Social network
17
Soziales Netzwerk
17
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
14
Mode
14
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1
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138
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138
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1
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1
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English
138
Author
All
Rana, Nripendra P.
5
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Coombs, W. Timothy
2
Dhir, Amandeep
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Joohyung
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Al-Neama, Nasser
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alrasheedy, Melfi
1
Alryalat, Mohammad Abdallah Ali
1
Alzaidi, Maram Saeed
1
Anaza, Nwamaka
1
Anderson, Betsy
1
Andonopoulos, Vasiliki
1
Annamalai, Balamurugan
1
Anwar, Saiqa
1
Argyris, Young Anna
1
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Journal of communication management : an international journal
Journal of retailing and consumer services
Journal of business research : JBR
207
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Technological forecasting & social change : an international journal
75
International journal of advertising : the review of marketing communications
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of marketing communications
62
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
53
International journal of hospitality management
51
Business horizons
50
Journal of internet commerce
49
Information systems research : ISR
48
Journal of management information systems : JMIS
46
The journal of product & brand management
46
Cogent business & management
42
Corporate communications : an international journal
42
International journal of electronic marketing and retailing : IJEMR
39
International journal of business information systems : IJBIS
38
International journal of technology marketing : IJTMkt
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Journal of strategic marketing
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
32
Electronic commerce research
30
Journal of marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of travel and tourism marketing
29
Psychology & marketing
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
27
Journal of marketing management : MM
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Journal of hospitality marketing & management
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
International journal of electronic commerce : IJEC
25
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ECONIS (ZBW)
138
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1
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10
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138
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
9
Authentic isn't always best : when inauthentic social media influencers induce positive consumer purchase intention through inspiration
Andonopoulos, Vasiliki
;
Lee, Jenny
;
Mathies, Christine
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373359
Saved in:
10
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
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