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subject:"Public relations"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Beziehungsmarketing
Internet marketing
Social Web
324
Social web
324
Consumer behaviour
233
Konsumentenverhalten
233
Online-Marketing
155
Social media
93
Relationship marketing
90
Brand management
81
Markenführung
81
Viral marketing
77
Virales Marketing
77
Online retailing
57
Online-Handel
57
Brand image
55
Markenimage
55
Customer integration
33
Kundenintegration
33
E-commerce
32
Electronic Commerce
32
Brand
31
Markenartikel
30
Customer satisfaction
27
Kundenzufriedenheit
27
Confidence
26
Vertrauen
26
Advertising effects
25
Werbewirkung
25
Social network
24
Soziales Netzwerk
24
Einzelhandel
21
Retail trade
21
Emotion
20
Social relations
20
Soziale Beziehungen
20
Advertising
16
Facebook
15
Fashion
15
Mode
15
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165
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1
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Article
190
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Article in journal
190
Aufsatz in Zeitschrift
190
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English
190
Author
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Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
4
Eigenraam, Anniek W.
3
Hollebeek, Linda D.
3
Kumar, Jitender
3
Labrecque, Lauren I.
3
Thaichon, Park
3
Verlegh, Peeter
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Argyris, Young Anna
2
Ashfaq, Muhammad
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Eelen, Jiska
2
Füller, Johann
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Han, Xiaoyun
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hoffman, Donna L.
2
Hua, Lian-Lian
2
Keeling, Debbie Isobel
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Novak, Thomas P.
2
Park, Joohyung
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Ruyter, Ko de
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Spann, Martin
2
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Journal of business research : JBR
235
International journal of internet marketing and advertising : IJIMA
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
International journal of advertising : the review of marketing communications
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Technological forecasting & social change : an international journal
67
Journal of marketing communications
62
Journal of promotion management : innovations in planning and applied research
58
Business horizons
57
Tourism management : research, policies, practice
57
The journal of product & brand management
53
International journal of hospitality management
51
Information systems research : ISR
49
Journal of management information systems : JMIS
48
Journal of internet commerce
46
Cogent business & management
44
Corporate communications : an international journal
42
Journal of strategic marketing
42
SpringerLink / Bücher
42
The journal of brand management : an international journal
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of technology marketing : IJTMkt
38
Journal of marketing
36
International journal of business information systems : IJBIS
35
Marketing intelligence & planning
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Springer eBook Collection
33
International journal of contemporary hospitality management
31
Journal of electronic commerce research : JECR
31
Journal of hospitality marketing & management
31
Electronic commerce research
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Psychology & marketing
30
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of marketing management : MM
28
Journal of communication management : an international journal
27
Journal of travel and tourism marketing
27
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ECONIS (ZBW)
190
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190
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
8
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
9
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
10
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
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