//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Public relations"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Community"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Internet marketing
Social Web
324
Social web
324
Consumer behaviour
233
Konsumentenverhalten
233
Online-Marketing
155
Social media
93
Beziehungsmarketing
90
Relationship marketing
90
Brand management
81
Markenführung
81
Viral marketing
77
Virales Marketing
77
Online retailing
57
Online-Handel
57
Brand image
55
Markenimage
55
Customer integration
33
Kundenintegration
33
E-commerce
32
Electronic Commerce
32
Brand
31
Markenartikel
30
Customer satisfaction
27
Kundenzufriedenheit
27
Confidence
26
Vertrauen
26
Advertising effects
25
Werbewirkung
25
Social network
24
Soziales Netzwerk
24
Einzelhandel
21
Retail trade
21
Emotion
20
Social relations
20
Soziale Beziehungen
20
Advertising
16
Facebook
15
Fashion
15
Mode
15
more ...
less ...
Online availability
All
Undetermined
131
Free
1
Type of publication
All
Article
155
Type of publication (narrower categories)
All
Article in journal
155
Aufsatz in Zeitschrift
155
Language
All
English
155
Author
All
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Eigenraam, Anniek W.
3
Labrecque, Lauren I.
3
Thaichon, Park
3
Verlegh, Peeter
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Eelen, Jiska
2
Füller, Johann
2
Gensler, Sonja
2
Grisaffe, Douglas B.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hoffman, Donna L.
2
Hollebeek, Linda D.
2
Keeling, Debbie Isobel
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Novak, Thomas P.
2
Park, Joohyung
2
Ruyter, Ko de
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Spann, Martin
2
Thürridl, Carina
2
Tran, Trang P.
2
VanMeter, Rebecca A.
2
Wiertz, Caroline
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Abhishek, Vibhanshu
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
International journal of advertising : the review of marketing communications
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
International journal of hospitality management
47
Information systems research : ISR
45
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
40
Journal of internet commerce
40
Journal of management information systems : JMIS
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
Marketing intelligence & planning
32
Springer eBook Collection
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
more ...
less ...
Source
All
ECONIS (ZBW)
155
Showing
1
-
10
of
155
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
8
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
9
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
10
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->