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subject:"Public relations"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Social Web
294
Social web
294
Consumer behaviour
214
Konsumentenverhalten
214
Online-Marketing
132
Beziehungsmarketing
81
Relationship marketing
81
Brand management
69
Markenführung
69
Online retailing
63
Online-Handel
63
Social media
56
Viral marketing
55
Virales Marketing
55
Brand image
42
Markenimage
42
E-commerce
37
Electronic Commerce
37
Confidence
34
Vertrauen
34
Customer satisfaction
30
Kundenzufriedenheit
30
Customer integration
27
Kundenintegration
27
Brand
24
Markenartikel
23
Social network
22
Soziales Netzwerk
22
Advertising effects
20
Einzelhandel
20
Retail trade
20
Werbewirkung
20
Website
18
social media
18
Emotion
16
Social relations
16
Soziale Beziehungen
16
Advertising
15
Fashion
14
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Article
133
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133
Aufsatz in Zeitschrift
133
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English
133
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Lepkowska-White, Elzbieta
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Aslam, Wajeeha
2
Baldus, Brian J.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Farhat, Kashif
2
Gupta, Ashish
2
Kian Yeik Koay
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mokhtar, Sany Sanuri Mohd
2
Mukerji, Bhasker
2
Pan, Yating
2
Park, Joohyung
2
Reyneke, Mignon
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Torres, Ivonne M.
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Zarei, Azim
2
Zúñiga, Miguel Ángel
2
Abbasi, Amir Zaib
1
Acer, Adam S.
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Ahuja, Vandana
1
Akar, Erkan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
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Published in...
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Journal of internet commerce
Journal of retailing and consumer services
Journal of business research : JBR
190
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
International journal of advertising : the review of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
International journal of hospitality management
47
Information systems research : ISR
45
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
40
Journal of management information systems : JMIS
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
Marketing intelligence & planning
32
Springer eBook Collection
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
133
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61
Towards a framework for innovation in retailing through social media
Oliveira, Rui Torres de
;
Indulska, Marta
;
Steen, John
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238307
Saved in:
62
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
63
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
64
Examining customer engagement and brand intimacy in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
65
Bridging the online offline gap : assessing the impact of brands' social network content quality on brand awareness and purchase intention
Dabbous, Amal
;
Barakat, Karine Aoun
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171817
Saved in:
66
The role of involvement : investigating the effect of brand's social media pages on consumer purchase intention
McClure, Clair
;
Seock, Yoo-Kyoung
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171949
Saved in:
67
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
68
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
69
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
70
Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina
;
Kéfi, Hajer
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
Saved in:
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