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subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Customer satisfaction"
~subject:"Internet marketing"
~subject:"Social network"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Customer satisfaction
Internet marketing
Social network
Social Web
219
Social web
219
Consumer behaviour
170
Konsumentenverhalten
170
Online-Marketing
93
Beziehungsmarketing
64
Relationship marketing
64
Social media
54
Brand management
52
Markenführung
52
Online retailing
50
Online-Handel
50
Viral marketing
43
Virales Marketing
43
Brand image
33
Markenimage
33
E-commerce
25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
Vertrauen
24
Customer integration
23
Kundenintegration
23
Einzelhandel
20
Retail trade
20
Brand
19
Markenartikel
18
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
14
Mode
14
Soziales Netzwerk
14
Social commerce
13
Social relations
12
Soziale Beziehungen
12
Advertising
11
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106
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1
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Article
114
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Article in journal
114
Aufsatz in Zeitschrift
114
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English
114
Author
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Pang, Hua
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Aksoy, Nilsah Cavdar
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alryalat, Mohammad Abdallah Ali
1
Alzaidi, Maram Saeed
1
Anaya-Sánchez, Rafael
1
Anaza, Nwamaka
1
Annamalai, Balamurugan
1
Argyris, Young Anna
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
236
International journal of internet marketing and advertising : IJIMA
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
Technological forecasting & social change : an international journal
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of marketing communications
63
International journal of advertising : the review of marketing communications
62
Tourism management : research, policies, practice
60
Information systems research : ISR
59
International journal of hospitality management
57
Journal of management information systems : JMIS
57
Journal of promotion management : innovations in planning and applied research
56
Business horizons
52
Cogent business & management
51
Electronic commerce research
46
Journal of internet commerce
46
Corporate communications : an international journal
45
International journal of business information systems : IJBIS
45
The journal of product & brand management
44
Management science : journal of the Institute for Operations Research and the Management Sciences
43
SpringerLink / Bücher
39
International journal of electronic marketing and retailing : IJEMR
38
International journal of technology marketing : IJTMkt
36
Journal of marketing management : MM
35
International journal of contemporary hospitality management
34
Journal of travel and tourism marketing
34
The journal of brand management : an international journal
34
Journal of electronic commerce research : JECR
33
Marketing intelligence & planning
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Management information systems : mis quarterly
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Springer eBook Collection
31
Journal of marketing
30
Journal of organizational computing and electronic commerce
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
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Source
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ECONIS (ZBW)
114
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114
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
9
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
10
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
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