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subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Markenartikel"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Markenartikel
Social Web
219
Social web
219
Consumer behaviour
170
Konsumentenverhalten
170
Online-Marketing
93
Beziehungsmarketing
64
Relationship marketing
64
Social media
54
Brand management
52
Markenführung
52
Online retailing
50
Online-Handel
50
Viral marketing
43
Virales Marketing
43
Brand image
33
Markenimage
33
Customer satisfaction
25
E-commerce
25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
Vertrauen
24
Customer integration
23
Kundenintegration
23
Einzelhandel
20
Retail trade
20
Brand
19
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
14
Mode
14
Social network
14
Soziales Netzwerk
14
Social commerce
13
Social relations
12
Soziale Beziehungen
12
Advertising
11
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Article
100
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100
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English
100
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Kumar, Jitender
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dhir, Amandeep
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Hyejune
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alryalat, Mohammad Abdallah Ali
1
Alzaidi, Maram Saeed
1
Anaza, Nwamaka
1
Annamalai, Balamurugan
1
Argyris, Young Anna
1
Arizal N
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Aznuriyandi
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
198
International journal of internet marketing and advertising : IJIMA
111
International journal of advertising : the review of marketing communications
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of marketing communications
60
Technological forecasting & social change : an international journal
59
Journal of promotion management : innovations in planning and applied research
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
The journal of product & brand management
56
Tourism management : research, policies, practice
54
Business horizons
50
Information systems research : ISR
47
International journal of hospitality management
47
The journal of brand management : an international journal
47
Journal of internet commerce
44
Journal of management information systems : JMIS
43
Corporate communications : an international journal
42
Cogent business & management
41
SpringerLink / Bücher
38
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
37
Journal of marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of strategic marketing
32
Marketing intelligence & planning
32
Springer eBook Collection
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Psychology & marketing
27
Journal of advertising research
26
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
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91
Personalized ads on Facebook : an effective marketing tool for online marketers
Tran, Trang P.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 230-242
Persistent link: https://www.econbiz.de/10011747844
Saved in:
92
Web functionality, web content, information security, and online tourism service continuance
Ziqi Liao
;
Shi, Xinping
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 258-263
Persistent link: https://www.econbiz.de/10011747859
Saved in:
93
Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin
;
Anaza, Nwamaka
;
Park, Joohyung
; …
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
Saved in:
94
Retailer use of a professional social media network : insights from franchising
Kacker, Manish
;
Perrigot, Rozenn
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
Saved in:
95
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
96
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
97
Online consumer behaviour and its relationship to website atmospheric induced flow : insights into online travel agencies in China
Gao, Lingling
;
Bai, Xuesong
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 653-665
Persistent link: https://www.econbiz.de/10010388513
Saved in:
98
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
Saved in:
99
Should new online stores invest in social media elements? : the effect of social presence on initial trust formation
Ogonowski, Andrzej
;
Montandon, Andrew
;
Botha, Elsamari
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 482-491
Persistent link: https://www.econbiz.de/10010388550
Saved in:
100
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
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