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subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Markenführung"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Internet marketing
Markenführung
Social Web
219
Social web
219
Consumer behaviour
170
Konsumentenverhalten
170
Online-Marketing
93
Beziehungsmarketing
64
Relationship marketing
64
Social media
54
Brand management
52
Online retailing
50
Online-Handel
50
Viral marketing
43
Virales Marketing
43
Brand image
33
Markenimage
33
Customer satisfaction
25
E-commerce
25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
Vertrauen
24
Customer integration
23
Kundenintegration
23
Einzelhandel
20
Retail trade
20
Brand
19
Markenartikel
18
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
14
Mode
14
Social network
14
Soziales Netzwerk
14
Social commerce
13
Social relations
12
Soziale Beziehungen
12
Advertising
11
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Undetermined
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Free
1
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Article
113
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Article in journal
113
Aufsatz in Zeitschrift
113
Language
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English
113
Author
All
Rana, Nripendra P.
5
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
3
Thaichon, Park
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dhir, Amandeep
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Hyejune
2
Park, Joohyung
2
Rahman, Mohammad M.
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Voola, Ranjit
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Aksoy, Nilsah Cavdar
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alryalat, Mohammad Abdallah Ali
1
Alzaidi, Maram Saeed
1
Anaza, Nwamaka
1
Andreassen, Tor W.
1
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
230
International journal of internet marketing and advertising : IJIMA
117
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
International journal of advertising : the review of marketing communications
65
Journal of marketing communications
63
Technological forecasting & social change : an international journal
63
The journal of product & brand management
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
58
Tourism management : research, policies, practice
55
The journal of brand management : an international journal
54
Business horizons
53
International journal of hospitality management
48
Information systems research : ISR
47
Journal of internet commerce
45
Corporate communications : an international journal
43
SpringerLink / Bücher
43
Cogent business & management
42
International journal of electronic marketing and retailing : IJEMR
39
Journal of management information systems : JMIS
39
International journal of technology marketing : IJTMkt
37
Springer eBook Collection
35
Journal of marketing management : MM
34
Marketing intelligence & planning
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
International journal of contemporary hospitality management
32
Journal of electronic commerce research : JECR
31
Journal of marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Journal of strategic marketing
29
Journal of communication management : an international journal
27
Psychology & marketing
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of advertising research
26
Journal of hospitality marketing & management
26
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ECONIS (ZBW)
113
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113
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
9
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
10
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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