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subject:"Public relations"
~person:"Alzaidi, Maram Saeed"
~person:"Mukerji, Bhasker"
~person:"Wong, Amy"
~subject:"Confidence"
~subject:"Internet marketing"
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Alzaidi, Maram Saeed
Mukerji, Bhasker
Wong, Amy
Filieri, Raffaele
17
Dwivedi, Yogesh Kumar
15
Law, Chun Hung Roberts
15
Loureiro, Sandra Maria Correia
14
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Rita, Paulo
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9
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Journal of retailing and consumer services
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International journal of retail and distribution management
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The journal of product & brand management
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ECONIS (ZBW)
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1
Retaining consumer engagement in online retail brand communities
Wong, Amy
;
Chung, Seh Woong
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 1010-1026
Persistent link: https://www.econbiz.de/10014334350
Saved in:
2
How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
Saved in:
3
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
4
Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy
;
Lee, Marcus
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013169673
Saved in:
5
The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
Saved in:
6
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
7
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
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