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subject:"Public relations"
~person:"Decarolis, Francesco"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
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Search: subject_exact:"Internet-Community"
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Public relations
Electronic Commerce
Social Web
27
Social web
27
Internet marketing
17
Online-Marketing
17
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
12
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12
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11
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11
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8
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8
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8
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8
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social media
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Decarolis, Francesco
Loureiro, Sandra Maria Correia
Saxton, Gregory D.
11
Dwivedi, Yogesh Kumar
10
Etter, Michael
8
Heinemann, Gerrit
8
Pleil, Thomas
8
Scott, David Meerman
8
Guo, Chao
7
Kollmann, Tobias
7
Theobald, Elke
7
Turban, Efraim
7
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6
Hajli, Nick
6
Law, Chun Hung Roberts
6
Martínez-López, Francisco J.
6
Meckel, Miriam
6
Qiu, Liangfei
6
Waters, Richard D.
6
Ahuja, Vandana
5
Fletcher, Amelia
5
Lee, Jung Wan
5
Tindall, Natalie T. J.
5
Yang, Xueping
5
Zerfaß, Ansgar
5
Ahnert, Toni
4
Akram, Umair
4
Bortree, Denise Sevick
4
Dennis, Charles
4
Harris, Lisa
4
Hoffmann, Christian
4
Hoffmann, Peter
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Hornuf, Lars
4
King, David
4
Kock, Ned F.
4
Krcmar, Helmut
4
Maaß, Christian
4
Mohamed, Ehab K. A.
4
Outland, Jon
4
Pakura, Stefanie
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Journal of promotion management : innovations in planning and applied research
2
Discussion papers / CEPR
1
International journal of industrial organization
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
9
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1
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468904
Saved in:
2
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
3
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
-
2023
Persistent link: https://www.econbiz.de/10014322426
Saved in:
4
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
-
2019
Persistent link: https://www.econbiz.de/10012181530
Saved in:
5
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
6
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
7
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
8
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
9
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
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