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subject:"Public relations"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Electronic Commerce"
~subject:"Relationship marketing"
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Public relations
Electronic Commerce
Relationship marketing
Social Web
23
Social web
23
Consumer behaviour
14
Konsumentenverhalten
14
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Brand image
8
Markenimage
8
Viral marketing
8
Virales Marketing
8
Emotion
5
Brand
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Customer satisfaction
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Instagram
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Kundenzufriedenheit
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Markenartikel
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Virtual reality
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social media
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Öffentlichkeitsarbeit
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13
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Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
14
Harrigan, Paul
14
Hajli, Nick
13
Agnihotri, Raj
12
Hollebeek, Linda D.
11
Saxton, Gregory D.
11
Ahuja, Vandana
10
Itani, Omar S.
10
Scott, David Meerman
10
Etter, Michael
8
Heinemann, Gerrit
8
Pleil, Thomas
8
Alavi, Shirin
7
Alt, Rainer
7
Camilleri, Mark Anthony
7
Guo, Chao
7
Haenlein, Michael
7
Kollmann, Tobias
7
Kumar, Vikas
7
Law, Chun Hung Roberts
7
Luoma-aho, Vilma
7
Meckel, Miriam
7
Ozuem, Wilson
7
Qiu, Liangfei
7
Theobald, Elke
7
Turban, Efraim
7
Vrontis, Demetris
7
Wirtz, Bernd W.
7
Azer, Jaylan
6
Constantinides, Efthymios
6
Dholakia, Utpal M.
6
Fernandes, Teresa
6
Filieri, Raffaele
6
Kamboj, Shampy
6
Martínez-López, Francisco J.
6
Muhammad Anshari
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rana, Nripendra P.
6
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Journal of promotion management : innovations in planning and applied research
4
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
13
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
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