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subject:"Public relations"
~person:"Park, Joohyung"
~subject:"Internet marketing"
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Public relations
Internet marketing
Online-Marketing
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3
Consumer behaviour
3
Konsumentenverhalten
3
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3
Social economy
3
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2
Brand management
1
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1
Cause involvement
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Consumer identification
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Control
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Create
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Customer service
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Einzelhandel
1
Engagement
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Retail trade
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Segmentation
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Park, Joohyung
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
15
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Rita, Paulo
13
Saxton, Gregory D.
13
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Ozuem, Wilson
12
Hajli, Nick
11
Hollebeek, Linda D.
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Stephen, Andrew T.
11
Bigné Alcañiz, J. Enrique
10
Martínez-López, Francisco J.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Schivinski, Bruno
9
Tan, Yong
9
Fogel, Joshua
8
Haenlein, Michael
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Luoma-aho, Vilma
8
Moe, Wendy W.
8
Pleil, Thomas
8
Scott, David Meerman
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Yoon, Sukki
8
Adeola, Ogechi
7
Ahuja, Vandana
7
Bilgihan, Anil
7
Chan-Olmsted, Sylvia M.
7
Constantinides, Efthymios
7
Etter, Michael
7
Gretzel, Ulrike
7
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Journal of retailing and consumer services
2
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
4
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1
Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands
Watanabe, Nicholas M.
;
Kim, Jiyeon
;
Park, Joohyung
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431112
Saved in:
2
Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin
;
Anaza, Nwamaka
;
Park, Joohyung
; …
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
Saved in:
3
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
4
Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment
Park, Joohyung
;
Chung, Te-Lin
;
Hall-Phillips, Adrienne
; …
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10011591232
Saved in:
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