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subject:"Relationship marketing"
~isPartOf:"Handbook of research on customer equity in marketing"
~subject:"B-to-B-Marketing"
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Relationship marketing
B-to-B-Marketing
Beziehungsmarketing
14
Customer value
14
Kundenwert
14
Consumer behaviour
4
Konsumentenverhalten
4
USA
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Marketingmanagement
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Customer service
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14
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Kumar, V.
2
Anderson, Eric T.
1
Bolton, Ruth N.
1
Christodoulopoulou, Angeliki
1
Dong, Yue
1
Eisenbeiß, Maik
1
Haenlein, Michael
1
Hanssens, Dominique M.
1
Kim, James
1
Kim, Tom J.
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Krafft, Manfred
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Lee, Seoungwoo
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Lehmann, Donald R.
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Leone, Robert P.
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Lewis, Michael
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Luo, Anita
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Neslin, Scott A.
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Pansari, Anita
1
Peters, Kay
1
Petersen, J. Andrew
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Reinartz, Werner J.
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Rust, Roland T.
1
Shukla, Gayatri
1
Skiera, Bernd
1
Srinivasan, Raji
1
Tarasi, Crina O.
1
Verhoef, Peter C.
1
Villanueva, Julian
1
Wiesel, Thorsten
1
Yoo, Shijin
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Handbook of research on customer equity in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of business research : JBR
59
Journal of retailing and consumer services
31
Journal of marketing
20
The journal of business & industrial marketing
20
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Journal of strategic marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of services marketing
14
The service industries journal
14
Journal of service research : JSR
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing theory
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Journal of business-to-business marketing
8
Journal of marketing analytics : JMA
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing management : MM
7
Journal of service research
7
Management decision : MD
7
Marketing intelligence & planning
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Creating and managing superior customer value
6
Harvard-Business-Manager : das Wissen der Besten
6
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ECONIS (ZBW)
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1
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
2
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
3
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
Saved in:
4
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
5
Risk considerations in the management of customer equity
Bolton, Ruth N.
;
Tarasi, Crina O.
- In:
Handbook of research on customer equity in marketing
,
(pp. 335-362)
.
2015
Persistent link: https://www.econbiz.de/10010483478
Saved in:
6
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
7
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
8
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
9
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
10
Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
Persistent link: https://www.econbiz.de/10010483490
Saved in:
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