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subject:"Relationship marketing"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenführung"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Markenführung
Brand image
97
Markenimage
97
Consumer behaviour
85
Konsumentenverhalten
85
Brand management
81
Internet marketing
38
Online-Marketing
38
Brand
36
Markenartikel
36
Social Web
34
Social web
34
Beziehungsmarketing
24
Advertising effects
19
Werbewirkung
19
Viral marketing
12
Virales Marketing
12
social media
12
Advertising
11
Werbung
11
brand equity
9
Brand loyalty
8
Markentreue
8
brand loyalty
8
brand personality
8
purchase intention
8
Bibliometrics
7
Bibliometrie
7
Confidence
7
Online retailing
7
Online-Handel
7
Vertrauen
7
Customer satisfaction
6
Emotion
6
Facebook
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Personality psychology
6
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6
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Article
83
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83
Aufsatz in Zeitschrift
83
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English
83
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Kwon, Eun Sook
2
Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Al-Mamun, Abdullah
1
Alagarsamy, Subburaj
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Assimakopoulos, Costas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Bang, Nguyen
1
Barretta, Paul G.
1
Behre, Barbara
1
Bhanja, Nivedita
1
Bhat, Savita
1
Bhattacharjee, Debashree Roy
1
Bin Ismail, Hishamuddin
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Carneiro-da-Cunha, Julio Araujo
1
Cauberghe, Verolien
1
Chakrabarti, Somnath
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chen, Tingting
1
Chen, Xiang
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Creed, Andrew
1
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International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
367
The journal of product & brand management
282
The journal of brand management : an international journal
280
Journal of retailing and consumer services
171
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
77
Psychology & marketing
74
Journal of marketing communications
67
International journal of hospitality management
66
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of strategic marketing
56
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of international consumer marketing
50
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
Journal of travel and tourism marketing
46
Tourism management : research, policies, practice
45
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
44
Journal of the Academy of Marketing Science
43
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
Journal of global marketing
42
International marketing review
41
Journal of marketing management : MM
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of Islamic marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
International journal of advertising : the review of marketing communications
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
Global business review
27
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ECONIS (ZBW)
83
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
3
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
Saved in:
6
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
9
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
10
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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