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subject:"Relationship marketing"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Brand image
354
Markenimage
354
Consumer behaviour
312
Konsumentenverhalten
312
Brand management
247
Markenführung
247
Brand
128
Markenartikel
126
Beziehungsmarketing
88
Advertising effects
54
Werbewirkung
54
Social Web
49
Social web
49
Einzelhandel
45
Retail trade
45
Internet marketing
44
Online-Marketing
44
Customer satisfaction
32
Kundenzufriedenheit
32
Advertising
26
Online retailing
26
Online-Handel
26
Confidence
24
Luxury goods
24
Luxusgüter
24
Vertrauen
24
Werbung
24
Brand loyalty
23
Markentreue
22
Marketing management
22
Marketingmanagement
22
Viral marketing
20
Virales Marketing
20
Corporate reputation
19
Designation of origin
19
Firmenimage
19
Herkunftsbezeichnung
19
Dienstleistungsqualität
17
Emotion
17
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Article
88
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88
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88
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English
88
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Lombart, Cindy
4
Louis, Didier
3
Loureiro, Sandra Maria Correia
3
Prentice, Catherine
3
Burt, Steven
2
Coelho, Pedro Simões
2
Das, Gopal
2
Fazal-e-Hasan, Syed
2
Kumar, Jitender
2
Kumar, Vikas
2
Mortimer, Gary
2
Porcu, Lucia
2
Rita, Paulo
2
Santos, Zélia Raposo
2
Trinh, Giang
2
Abbes, Intissar
1
Agyapong, Gloria Kakrabah-Quarshie
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Anees
1
Ahmadi, Hormoz
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Ali, Basant Hassan
1
Anestis, Michael Chrissos
1
Anselmsson, Johan
1
Ariza-Montes, Antonio
1
Arizal N
1
Assimakopoulos, Costas
1
Athanasopoulou, Pinelopi
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Baghi, Ilaria
1
Baumann, Chris
1
Bayraktaroğlu, Gül
1
Bento, Marisa
1
Bhattacharya, Subhajit
1
Block, Martin P.
1
Bougoure, Ursula Sigrid
1
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Published in...
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International review on public and non-profit marketing
Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
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ECONIS (ZBW)
88
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
4
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
5
The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction
Ali, Basant Hassan
;
Elaref, Nadia
;
Yacout, Omneya Mokhtar
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 875-903
Persistent link: https://www.econbiz.de/10014437261
Saved in:
6
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
7
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
8
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
9
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
10
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
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