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subject:"Relationship marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Advertising
Brand image
333
Markenimage
333
Consumer behaviour
296
Konsumentenverhalten
296
Brand management
228
Markenführung
228
Brand
120
Markenartikel
119
Beziehungsmarketing
80
Advertising effects
53
Werbewirkung
53
Social Web
47
Social web
47
Einzelhandel
45
Retail trade
45
Internet marketing
42
Online-Marketing
42
Customer satisfaction
30
Kundenzufriedenheit
30
Online retailing
26
Online-Handel
26
Luxury goods
24
Luxusgüter
24
Werbung
23
Brand loyalty
22
Confidence
21
Markentreue
21
Vertrauen
21
Designation of origin
19
Herkunftsbezeichnung
19
Viral marketing
19
Virales Marketing
19
Corporate reputation
18
Firmenimage
18
Marketing management
17
Marketingmanagement
17
Emotion
16
Handelsmarke
16
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105
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105
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English
105
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Lombart, Cindy
4
Loureiro, Sandra Maria Correia
4
Louis, Didier
3
Prentice, Catherine
3
Anselmsson, Johan
2
Burt, Steven
2
Coelho, Pedro Simões
2
Das, Gopal
2
Fazal-e-Hasan, Syed
2
Ju, Ilyoung
2
Keller, Kevin Lane
2
Kumar, Jitender
2
Kumar, Vikas
2
Mortimer, Gary
2
Ngo, Liem Viet
2
Northey, Gavin
2
Porcu, Lucia
2
Rita, Paulo
2
Santos, Zélia Raposo
2
Trinh, Giang
2
Tunca, Burak
2
Abbes, Intissar
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Anees
1
Ahmadi, Hormoz
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Ariza-Montes, Antonio
1
Arizal N
1
Ashley, Christy
1
Athanasopoulou, Pinelopi
1
Avery, Jill
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Baghi, Ilaria
1
Bajpai, Naval
1
Baumann, Chris
1
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Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
124
The journal of product & brand management
88
The journal of brand management : an international journal
71
International journal of hospitality management
37
Asia Pacific journal of marketing and logistics
34
Journal of travel and tourism marketing
28
Psychology & marketing
28
Cogent business & management
27
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
20
Marketing intelligence & planning
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of advertising : the review of marketing communications
19
Journal of strategic marketing
19
Journal of hospitality marketing & management
18
Tourism management : research, policies, practice
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of advertising research
15
Journal of marketing management : MM
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of promotion management : JPM
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
The journal of consumer marketing
13
Journal of the Academy of Marketing Science
12
European journal of marketing
11
Journal of business ethics : JOBE
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Global business review
10
International journal of consumer studies
10
Journal of Islamic marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing letters : a journal of research in marketing
10
SpringerLink / Bücher
10
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ECONIS (ZBW)
105
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
3
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
4
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
7
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
8
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
9
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
10
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
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