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subject:"Relationship marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Brand personality"
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Subject
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Relationship marketing
Brand image
333
Markenimage
333
Consumer behaviour
296
Konsumentenverhalten
296
Brand management
228
Markenführung
228
Brand
120
Markenartikel
119
Beziehungsmarketing
80
Advertising effects
53
Werbewirkung
53
Social Web
47
Social web
47
Einzelhandel
45
Retail trade
45
Internet marketing
42
Online-Marketing
42
Customer satisfaction
30
Kundenzufriedenheit
30
Online retailing
26
Online-Handel
26
Advertising
25
Luxury goods
24
Luxusgüter
24
Werbung
23
Brand loyalty
22
Confidence
21
Markentreue
21
Vertrauen
21
Designation of origin
19
Herkunftsbezeichnung
19
Viral marketing
19
Virales Marketing
19
Corporate reputation
18
Firmenimage
18
Marketing management
17
Marketingmanagement
17
Emotion
16
Handelsmarke
16
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Undetermined
67
Free
2
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Article
80
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80
Aufsatz in Zeitschrift
80
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English
80
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Lombart, Cindy
4
Louis, Didier
3
Loureiro, Sandra Maria Correia
3
Prentice, Catherine
3
Burt, Steven
2
Coelho, Pedro Simões
2
Das, Gopal
2
Fazal-e-Hasan, Syed
2
Kumar, Jitender
2
Kumar, Vikas
2
Mortimer, Gary
2
Porcu, Lucia
2
Rita, Paulo
2
Santos, Zélia Raposo
2
Trinh, Giang
2
Abbes, Intissar
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahmad, Anees
1
Ahmadi, Hormoz
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Anselmsson, Johan
1
Ariza-Montes, Antonio
1
Arizal N
1
Athanasopoulou, Pinelopi
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Baghi, Ilaria
1
Baumann, Chris
1
Bayraktaroğlu, Gül
1
Bento, Marisa
1
Block, Martin P.
1
Bougoure, Ursula Sigrid
1
Bozkurt, Sıddık
1
Burnasheva, Regina
1
Byun, Kyung-Ah
1
Büyükdağ, Naci
1
Bıçakcıoğlu, Nilay
1
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Published in...
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Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
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ECONIS (ZBW)
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61
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
62
Brand loyalty among Norwegian car owners
Jørgensen, Finn
;
Mathisen, Terje Andreas
;
Pedersen, Hassa
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 256-264
Persistent link: https://www.econbiz.de/10011528702
Saved in:
63
The antecedents of customer loyalty : a moderated mediation model of customer relationship management quality and brand image
Nyadzayo, Munyaradzi W.
;
Khajehzadeh, Saman
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 262-270
Persistent link: https://www.econbiz.de/10011473143
Saved in:
64
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
65
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine
;
Handsjuk, Nikolai
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
Saved in:
66
Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
67
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
68
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
69
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
70
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Saved in:
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