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subject:"Relationship marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Holiday behaviour"
~subject:"Markenführung"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Markenführung
Brand image
99
Markenimage
99
Tourism marketing
66
Tourismusmarketing
66
Destination management
56
Destinationsmanagement
56
Urlaubsverhalten
45
Brand management
40
Designation of origin
32
Herkunftsbezeichnung
32
Destination image
31
Tourism
31
Tourismus
31
Consumer behaviour
27
Konsumentenverhalten
27
Tourism destination
24
Tourismusregion
24
Beziehungsmarketing
15
Internet marketing
14
Online-Marketing
14
Social Web
12
Social web
12
Hotel industry
11
Hotellerie
11
Customer satisfaction
8
Destination branding
8
International tourism
8
Internationaler Tourismus
8
Kundenzufriedenheit
8
China
7
Destination marketing
7
Advertising effects
6
Brand equity
6
Werbewirkung
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Brand
5
Brand personality
5
Cognition
5
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English
81
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Pike, Steven
4
Gursoy, Dogan
3
Andronikidis, Andreas
2
Bellou, Victoria
2
Cai, Liping A.
2
Fu, Xiaoxiao
2
Li, Chunxiao
2
Li, Fangxuan
2
Lu, Lu
2
Lv, Xingyang
2
Ma, Jianan
2
Sharma, Abhinav
2
Stylos, Nikolaos
2
Vassiliadis, Chris A.
2
Zavattaro, Staci M.
2
Zhang, Meng
2
Adams, Frank G.
1
Afshardoost, Mona
1
Akgül, Olcay
1
Almeida Santana, Arminda
1
Alrawadieh, Zaid
1
Alrawadieh, Ziad
1
Anaya-Sánchez, Rafael
1
Andéhn, Mikael
1
Antova, Stanislava
1
Aranda, Evangelina
1
Aro, Kaisa
1
Ashwell, Janine
1
Attri, Rekha
1
Bai, Billy
1
Baloglu, Seyhmus
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
1
Bauer, Florian
1
Belhassen, Yaniv
1
Berenguer Contrí, Gloria
1
Bianchi, Constanza
1
Bilgihan, Anil
1
Bobovnicky, Artur
1
Bogicevic, Vanja
1
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Tourism management : research, policies, practice
Journal of business research : JBR
360
The journal of product & brand management
282
The journal of brand management : an international journal
274
Journal of retailing and consumer services
174
Asia Pacific journal of marketing and logistics
80
European journal of marketing : EJM
79
Journal of travel and tourism marketing
79
Psychology & marketing
74
International journal of hospitality management
67
Journal of marketing communications
67
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of international consumer marketing
49
Journal of strategic marketing
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
44
The IUP journal of brand management : IJBRM
44
International journal of internet marketing and advertising : IJIMA
43
Journal of the Academy of Marketing Science
43
The journal of consumer marketing
43
International marketing review
42
Journal of global marketing
42
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of Islamic marketing
38
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
Tourism management perspectives : TMP
37
European journal of marketing
35
Journal of hospitality marketing & management
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of fashion marketing and management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
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ECONIS (ZBW)
81
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1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Beyond image attributes : a new approach to destination positioning based on sensory preference
Lv, Xingyang
;
Zhang, Chenwei
;
Li, Chunxiao
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457577
Saved in:
3
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
4
Keep it real : assessing destination image congruence and its impact on tourist experience evaluations
Li, Yong
;
He, Zeya
;
Li, Yunpeng
;
Huang, Tao
;
Liu, Zuyao
- In:
Tourism management : research, policies, practice
97
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014304434
Saved in:
5
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
6
How does self-construal shape tourists' image perceptions of paradox destinations? : the mediating roles of cognitive flexibility and destination involvement
Ma, Jianan
;
Li, Fangxuan
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534441
Saved in:
7
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
8
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
9
Minimalism in capsule hotels : enhancing tourist responses by using minimalistic lifestyle appeals congruent with brand personality
Chen, Siyun
;
Wei, Haiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366100
Saved in:
10
Luxury shopping abroad : what do Chinese tourists look for?
Hung, Kam
;
Ren, Lianping
;
Zhang, Hanqin Qiu
- In:
Tourism management : research, policies, practice
82
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012405821
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