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subject:"Relationship marketing"
~person:"Büttgen, Marion"
~person:"Kumar, V."
~person:"Morgan, Todd"
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Search: subject_exact:"Kundenintegration"
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Relationship marketing
Kundenintegration
33
Customer integration
32
Beziehungsmarketing
21
Consumer behaviour
11
Konsumentenverhalten
11
Dienstleistungssektor
10
Service industry
10
Innovation management
8
Innovationsmanagement
8
Innovation
7
Customer participation
5
New product development
5
Produktentwicklung
5
Deutschland
4
Dienstleistung
4
Firm performance
4
Germany
4
Social Web
4
Social web
4
Unternehmenserfolg
4
Brand image
3
Dienstleistungsmarketing
3
Empirical method
3
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Markenimage
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Open innovation
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Services
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Services marketing
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Theorie
3
Theory
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Viral marketing
3
Virales Marketing
3
Behaviour
2
Co-creation
2
Consumer goods marketing
2
Customer engagement
2
Customer satisfaction
2
Customer service
2
Dienstleistungsqualität
2
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17
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11
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6
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English
15
German
6
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Büttgen, Marion
Kumar, V.
Morgan, Todd
Hollebeek, Linda D.
27
Brodie, Roderick J.
12
Reichwald, Ralf
12
Conduit, Jodie
11
Piller, Frank T.
11
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Carlson, Jamie
5
Clark, Moira K.
5
Edvardsson, Bo
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Żyminkowska, Katarzyna
5
Ahn, Jiseon
4
Beatty, Sharon E.
4
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Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Customer engagement marketing
1
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Handbook of research on customer engagement
1
Handbuch Kundenbindungsmanagement
1
Industry and innovation
1
International entrepreneurship and management journal
1
Journal of international marketing
1
Journal of marketing
1
Kundenintegration : Forum Dienstleistungsmanagement
1
MSI reports : working paper series
1
Neue betriebswirtschaftliche Forschung
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Psychology & marketing
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
21
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1
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
2
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
Saved in:
5
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
6
The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
Saved in:
7
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
8
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
9
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
10
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
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