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subject:"Relationship marketing"
~person:"Johnson, Lester W."
~person:"Morgan, Todd"
~person:"Rahman, Zillur"
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Search: subject_exact:"Kundenintegration"
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Relationship marketing
Customer integration
23
Kundenintegration
23
Beziehungsmarketing
18
Innovation
11
Innovation management
10
Innovationsmanagement
10
Consumer behaviour
9
Konsumentenverhalten
9
New product development
9
Produktentwicklung
9
Brand management
7
Customer participation
7
Markenführung
7
Co-creation
5
Customer satisfaction
5
Internet marketing
5
Kundenzufriedenheit
5
Online-Marketing
5
Social Web
5
Social web
5
Betriebliche Wertschöpfung
4
Brand
4
Open innovation
4
Value creation
4
Viral marketing
4
Virales Marketing
4
Bibliometrics
3
Bibliometrie
3
Brand image
3
Consumer brand engagement
3
Customer engagement
3
Dienstleistung
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
Firm performance
3
Markenartikel
3
Markenimage
3
Service industry
3
Service innovation
3
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17
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18
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17
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17
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1
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1
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English
18
Author
All
Johnson, Lester W.
Morgan, Todd
Rahman, Zillur
Hollebeek, Linda D.
28
Brodie, Roderick J.
12
Conduit, Jodie
12
Reichwald, Ralf
12
Piller, Frank T.
11
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Khan, Imran
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Edvardsson, Bo
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Ahn, Jiseon
4
Beatty, Sharon E.
4
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Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Handbook of research on customer engagement
1
Industry and innovation
1
International entrepreneurship and management journal
1
International journal of business excellence
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of internet commerce
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The service industries journal
1
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ECONIS (ZBW)
18
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1
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
2
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
3
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
4
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
5
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
6
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
7
The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
Saved in:
8
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
9
New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
Saved in:
10
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
1
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