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subject:"Relationship marketing"
~subject:"Local development"
~subject:"Social network"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Relationship marketing
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341
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335
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ECONIS (ZBW)
47
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21
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
22
Absorptive Capacity und kollektive Ideenbewertung in Open Innovation Communities von Softwareunternehmen
Blohm, Ivo
-
2013
Persistent link: https://www.econbiz.de/10009738471
Saved in:
23
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
24
An examination of community practice social workers as social intrapreneurs or social entrepreneurs
Nandan, Monica
;
Collard, Carol S.
;
Tchouta, Rebekah
- In:
International journal of social entrepreneurship and …
4
(
2016
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10011610223
Saved in:
25
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
26
Co-consumption and co-production inside a brand community : a socio-cognitive perspective
Sukoco, Badri Munir
;
Wu, Wann-Yih
;
Liu, Hsih-Hsien
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10011581541
Saved in:
27
Traditional communities, modernisation and moral behaviour
Dhesi, Autar Singh
- In:
International journal of social economics
42
(
2015
)
12
,
pp. 1155-1167
Persistent link: https://www.econbiz.de/10011483091
Saved in:
28
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Saved in:
29
Foundations of trust, interpersonal relationships and communities
Merzoni, Guido
;
Trombetta, Federico
- In:
Rivista internazionale di scienze sociali
120
(
2012
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010200247
Saved in:
30
Brand communities : study of online Ferrari community
Singh, Devinder Pal
- In:
International economics & finance journal : (IEFJ)
6
(
2011
)
1
,
pp. 115-120
Persistent link: https://www.econbiz.de/10009490323
Saved in:
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