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subject:"Relationship marketing"
~subject:"Markenführung"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Web-Controlling"
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Relationship marketing
Markenführung
Viral marketing
Web analytics
120
Webanalyse
120
Social Web
44
Social web
44
Internet marketing
35
Online-Marketing
35
Consumer behaviour
29
Konsumentenverhalten
29
Online retailing
12
Online-Handel
12
Website
12
Advertising effects
11
Virales Marketing
11
Werbewirkung
11
Brand management
9
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8
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8
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8
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8
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8
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8
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8
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7
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6
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6
netnography
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5
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22
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Barbosa, Belem
1
Buttle, Francis A.
1
Carvalho, Cássia Liandra
1
Casais, Beatriz
1
Chaffey, Dave
1
Chauhan, Kalpana
1
Chen, Yongjian
1
Dennis, Noel
1
Duijn, Meryl
1
Dursun, Yunus
1
Ertimur, Burc̜ak
1
Fischer, Eileen
1
Gabl, Sabrina
1
Garga, Pawan
1
Gilly, Mary C.
1
Gomes, Lucilene Ribeiro
1
Gottschalk, Carsten
1
Groeger, Lars
1
Guerreiro, João Pedro Silva Martins
1
Harrigan, Paul
1
Hemetsberger, Andrea
1
Horster, Eric
1
Ismail, Ahmed Rageh
1
Kim, Daejoong
1
Kim, Song Ee
1
Kulmala, Marianne
1
Kumar, Apoorva
1
Lee, Wei-Na
1
Lehto, Xinran Y.
1
Loureiro, Sandra Maria Correia
1
Mesiranta, Nina
1
Nam, Yoonjae
1
Noort, Guda van
1
Oakes, Helen
1
Oakes, Steve
1
Patron, Mark
1
Pillai, Anandan
1
Reynolds, Jonathan
1
Serra, Jessica
1
Smith, Andrew N.
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Academy of Marketing
1
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Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of sport management and marketing : IJSMM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
Manthan : journal of commerce and management
1
Research in consumer behavior
1
The journal of brand management : an international journal
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ECONIS (ZBW)
22
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1
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10
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22
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date (oldest first)
1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
3
A netnographic and regression approach to study customer skepticism towards online travel companies
Kumar, Apoorva
;
Garga, Pawan
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012291504
Saved in:
4
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users
Özbölük, Tuğba
;
Dursun, Yunus
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 375-385
Persistent link: https://www.econbiz.de/10011777373
Saved in:
6
Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
Saved in:
7
A Netnographic analysis of Facebook content strategy of World's top 10 management institutes
Pillai, Anandan
;
Chauhan, Kalpana
- In:
International journal of e-business research : an …
11
(
2015
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011306289
Saved in:
8
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
9
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
10
Web-based forums and metaphysical branding
Oakes, Steve
;
Dennis, Noel
;
Oakes, Helen
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 607-624
Persistent link: https://www.econbiz.de/10009776465
Saved in:
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