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subject:"Retail assortment"
~person:"Kahn, Barbara E."
~person:"Rudolph, Thomas"
~subject:"Pricing strategy"
~type_genre:"Aufsatz in Zeitschrift"
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Retail assortment
Pricing strategy
Sortiment
8
Consumer behaviour
7
Konsumentenverhalten
7
Einzelhandel
4
Retail trade
4
Category Management
2
Category management
2
Consumer preferences
2
Konsumentenpräferenzen
2
Product differentiation
2
Produktdifferenzierung
2
Assortment
1
Assortment integration
1
Choice overload
1
Customer satisfaction
1
Distribution channel
1
Feldforschung
1
Field research
1
Food retailing
1
Goals
1
Heuristics
1
Heuristik
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
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Measurement
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Messung
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Multichannel retailing
1
Online retailing
1
Online-Handel
1
Patronage intentions
1
Retailer type
1
Shopping benefits
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USA
1
United States
1
Variety
1
Vertriebsweg
1
Visual perception
1
Visuelle Wahrnehmung
1
eye movement
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Aufsatz in Zeitschrift
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English
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German
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Kahn, Barbara E.
Rudolph, Thomas
Topaloğlu, Hüseyin
7
Hübner, Alexander
6
Martínez-de-Albéniz, Victor
6
Rusmevichientong, Paat
6
Chernev, Alexander
5
Fisher, Marshall L.
4
Fornari, Daniele
4
Fornari, Edoardo
4
Grandi, Sebastiano
4
Gázquez-Abad, Juan Carlos
4
Kurtuluş, Mümin
4
Martínez-López, Francisco J.
4
Shaikh, Nazrul I.
4
Vaidyanathan, Ramnath
4
Wang, Ruxian
4
Aydın, Göker
3
Bernstein, Fernando
3
Cadeaux, Jack
3
Dass, Mayukh
3
Draganska, Michaela
3
Duan, Yongrui
3
Eckert, Jochen
3
Feldman, Jacob
3
Hamilton, Stephen F.
3
Heerde, Harald J. van
3
Hinz, Oliver
3
Kumar, Piyush
3
Kök, A. Gürhan
3
Nakkas, Alper
3
Sauré, Denis
3
Schröder, Hendrik
3
Seifert, Ralf W.
3
Shaffer, Greg Eric
3
Sweeney, Kevin
3
Talebian, Masoud
3
Thomadsen, Raphael
3
Zielke, Stephan
3
Çömez-Dolgan, Nagihan
3
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Journal of retailing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Review of marketing research
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
8
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1
A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
2
Shopping benefits of multichannel assortment integration and the moderating role of retailer type
Emrich, Oliver
;
Paul, Michael
;
Rudolph, Thomas
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 326-342
Persistent link: https://www.econbiz.de/10011309667
Saved in:
3
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
Saved in:
4
The "visual preference heuristic" : the influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload
Townsend, Claudia
;
Kahn, Barbara E.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 993-1015
Persistent link: https://www.econbiz.de/10010253782
Saved in:
5
Assortment variety : too much of a good thing?
Kahn, Barbara E.
;
Weingarten, Evan
;
Townsend, Claudia
-
2013
Persistent link: https://www.econbiz.de/10009781370
Saved in:
6
What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.
;
Kotouc, Alexander Johannes
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
Saved in:
7
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
8
Das Sortiment aus Verbrauchersicht : oder warum die Formel "Größeres Sortiment
Rudolph, Thomas
;
Kotouc, Alexander J.
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
2
,
pp. 2-7
Persistent link: https://www.econbiz.de/10003366976
Saved in:
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