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subject:"Retail trade"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~subject:"Brand"
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Retail trade
Brand
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
11
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11
Einzelhandel
5
Preismanagement
5
Pricing strategy
5
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Abril Barrie, Carmen
1
Bijmolt, Tammo H. A.
1
Büttner, Oliver B.
1
Chow, Clement S. F.
1
Drechsler, Salome
1
Empen, Janine
1
Florack, Arnd
1
García-Madariaga, Jesús
1
Göritz, Anja
1
Kaynak, Erdener
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Leeflang, Peter
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Loy, Jens-Peter
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1
Sanchez-Soriano, Joaquin
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1
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1
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European journal of marketing : EJM
Journal of marketing channels : ... distribution systems, strategy, and management
Journal of retailing and consumer services
26
Journal of business research : JBR
11
Journal of retailing
11
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
Journal of promotion management : innovations in planning and applied research
7
The international review of retail, distribution and consumer research
7
International journal of production economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing letters : a journal of research in marketing
4
The journal of brand management : an international journal
4
Domestic commerce series
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
European research studies
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International journal of production research
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing research
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
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Journal of the Operational Research Society : OR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing research report
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Opsearch : journal of the Operational Research Society of India
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
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Psychology & marketing
2
Report / Marketing Science Institute
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Retailing in the 21st century : current and future trends
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Strategic corporate communication in the digital age
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ECONIS (ZBW)
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1
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
2
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
3
Slotting allowances in China : perspectives of a large manufacturer versus a large retailer in the China grocery market
Kaynak, Erdener
;
Chow, Clement S. F.
;
Xie, Jason Z.
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10010503351
Saved in:
4
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
5
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
6
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
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