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subject:"Service industry"
~isPartOf:"International journal of services and operations management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of service research"
~subject:"Bank"
~subject:"Services"
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Search: subject_exact:"Services marketing"
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Service industry
Bank
Services
Services marketing
24
Dienstleistungsmarketing
23
Dienstleistungsqualität
17
Service quality
17
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
12
Customer satisfaction
12
Konsumentenverhalten
12
Kundenzufriedenheit
12
Dienstleistung
8
Dienstleistungssektor
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Brand
5
Markenartikel
5
Service-Dominant Logic
3
Service-dominant logic
3
Airline
2
Brand loyalty
2
Business services
2
Customer integration
2
Customer service
2
Customer value
2
Fluggesellschaft
2
Kundenintegration
2
Kundenservice
2
Kundenwert
2
Markentreue
2
Quality management
2
Qualitätsmanagement
2
Service branding
2
Unternehmensdienstleistung
2
Viral marketing
2
Virales Marketing
2
service quality
2
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11
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Ackermann, Claire-Lise
1
Al-alak, Basheer A.
1
Barbosa, Belem
1
Belboula, Imène
1
Donthu, Naveen
1
Edvardsson, Bo
1
Field, Joy M.
1
Finsterwalder, Jörg
1
Fotheringham, Darima
1
Gremler, Dwayne D.
1
Grohmann, Marcella Maria
1
Gustafsson, Anders
1
Huang, Ming-Hui
1
Huiskonen, Janne
1
Kamarulzaman, Yusniza
1
Karppinen, Henri
1
Koivuniemi, Jouni
1
Koskela-Huotari, Kaisa
1
Kumar, Satish
1
Kuppelwieser, Volker
1
Lemon, Katherine N.
1
McColl-Kennedy, Janet R.
1
Mohd-Any, Amrul Asraf
1
Mustak, Mekhail
1
Ostrom, Amy L.
1
Pattnaik, Debidutta
1
Ribeiro, Hugo
1
Sarker, Moniruzzaman
1
Seppänen, Kaisa
1
Smith, Alan D.
1
Subramony, Mahesh
1
Tronvoll, Bård
1
Ulaga, Wolfgang
1
Vink, Josina
1
Wangenheim, Florian von
1
Wetter Edman, Katarina
1
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Published in...
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International journal of services and operations management
Journal of retailing and consumer services
Journal of service research
The journal of services marketing
11
SpringerLink / Bücher
9
Journal of service management
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Fokus Dienstleistungsmarketing
6
Services marketing quarterly
6
The service industries journal
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
5
Journal of service research : JSR
5
European journal of marketing
3
International journal of contemporary hospitality management
3
International journal of quality and service sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Managing service quality : MSQ ; an international journal
3
Neue Herausforderungen an das Dienstleistungsmarketing
3
Springer eBook Collection / Business and Economics
3
The international journal of bank marketing : IJBM
3
The journal of business & industrial marketing
3
A Research Agenda for Service Marketing
2
AMS review : official publication of the Academy of Marketing Science
2
Business process management journal
2
Business-to-Business-Marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Dienstleistungsmanagement : Jahrbuch
2
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Forum Dienstleistungsmanagement
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Industrielle Dienstleistungen: Servicestrategie oder Outsourcing?
2
Marketing theory
2
Research
2
Service business
2
Advances in services marketing
1
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ECONIS (ZBW)
11
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
Service ecosystem design : propositions, process model, and future research agenda
Vink, Josina
;
Koskela-Huotari, Kaisa
;
Tronvoll, Bård
; …
- In:
Journal of service research
24
(
2021
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10012522519
Saved in:
3
Mapping of Journal of Service Research Themes : a 22-year review : editorial
Donthu, Naveen
;
Gremler, Dwayne D.
;
Kumar, Satish
; …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 187-193
Persistent link: https://www.econbiz.de/10013268006
Saved in:
4
Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
5
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
6
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
7
Towards an efficient IS service management: the internal customers' zone of tolerance
Ribeiro, Hugo
;
Barbosa, Belem
- In:
International journal of services and operations management
28
(
2017
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10011859672
Saved in:
8
Revealing customer dominant logic in healthcare services
Seppänen, Kaisa
;
Huiskonen, Janne
;
Koivuniemi, Jouni
; …
- In:
International journal of services and operations management
26
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011719181
Saved in:
9
Transformative service research and service dominant logic : quo Vaditis?
Kuppelwieser, Volker
;
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 91-98
Persistent link: https://www.econbiz.de/10011434091
Saved in:
10
Impact of marketing activities on relationship quality in the Malaysian banking sector
Al-alak, Basheer A.
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010348751
Saved in:
1
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