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subject:"Sponsorship"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
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Sponsorship
Sport
130
Sports
130
Sportmarketing
92
Sports marketing
92
Professional sports
68
Profisport
68
Consumer behaviour
60
Konsumentenverhalten
60
Sport event
42
Sportveranstaltung
42
Sponsoring
38
Sport organization
29
Sportorganisation
29
Football
23
Fußball
23
Brand management
17
Markenführung
17
Sport policy
15
Sportpolitik
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14
Sports economics
12
Sportökonomik
12
Advertising effects
11
Werbewirkung
11
Beziehungsmarketing
10
China
10
Organisation
10
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10
Relationship marketing
10
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8
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8
Sport sponsorship
8
Arbeitsgruppe
7
Motivation
7
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7
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38
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Koronios, Konstantinos
3
Ntasis, Lazaros
3
Biscaia, Rui
2
Dimitropoulos, Panagiotis
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Ross, Stephen
2
Santos, Manuel Alonso dos
2
Tootelian, Dennis H.
2
Abdolmaleki, Hossein
1
Alpert, Frank
1
Anagnostopoulos, Christos
1
Babaei, Mehdi
1
Boronczyk, Felix
1
Breuer, Christoph
1
Calabuig Moreno, Ferran
1
Chadwick, Simon
1
Chatziefstathiou, Dikaia
1
Chien, P. Monica
1
Cho, Chang-hoan
1
Connaughton, Daniel P.
1
Correia, Abel
1
Crompton, John L.
1
Dart, Jon
1
Davies, Fiona
1
Delia, Elizabeth
1
Dickson, Geoff
1
Dimitropoulos, Panos
1
Dolles, Harald
1
Erichsen, Morten
1
Foster, George
1
Funk, Dan
1
Gee, Sarah
1
Gerke, Anna
1
Giannoulakis, Chrysostomos
1
Greemwell, T Christopher
1
Greenhalgh, Greg P.
1
Havard, Cody T.
1
Holum, Marthe
1
Inoue, Yuhei
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International journal of sports marketing & sponsorship
Journal of strategic marketing
Sport, Business and Management : an international journal ; SBM
Journal of sport management : the official journal of the North American Society of Sport Management
17
European Sport management quarterly : ESMQ
14
Journal of business research : JBR
14
Sport management review
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
International journal of sport management and marketing : IJSMM
13
European journal of marketing : EJM
6
International journal of sport finance
5
Europäische Hochschulschriften / 5
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
DUV : Wirtschaftswissenschaft
2
Die Ökonomie des Sports in den Medien
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Management-Reihe Corporate Social Responsibility
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Psychology & marketing
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Services marketing quarterly
2
Sport business insights
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
The journal of business & industrial marketing
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied financial economics
1
Arbeitspapier ... des Schwerpunktes Finanzwissenschaft, Betriebswirtschaftliche Steuerlehre
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapier / Lorenz-von-Stein-Institut
1
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
38
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
4
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
5
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
6
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
7
National Olympic Committee sponsorship in small states : a case study with a focus on the Caribbean region
Kim, Jeeyoon
;
Delia, Elizabeth
;
Walsh, Patrick
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10014317612
Saved in:
8
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
9
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
10
Unlocking the black box of sponsorship in participant-based sport
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10014317599
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