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subject:"Sponsorship"
~person:"Grohs, Reinhard"
~subject:"Customer value"
~type_genre:"Aufsatz in Zeitschrift"
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Sponsorship
Customer value
Sport
7
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7
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5
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5
Sponsoring
5
Sportmarketing
5
Sports marketing
5
Brand image
3
Brand management
3
Markenführung
3
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3
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3
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Aufsatz in Zeitschrift
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Grohs, Reinhard
Koronios, Konstantinos
10
Cornwell, T. Bettina
7
Jensen, Jonathan A.
6
Biscaia, Rui
5
Dimitropoulos, Panagiotis
5
Ntasis, Lazaros
5
O'Reilly, Norm
5
Breuer, Christoph
4
Koenigstorfer, Joerg
4
Schönberner, Jan
4
Woratschek, Herbert
4
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3
Gee, Sarah
3
Ireland, Michael
3
King, Jesse
3
Mangan, John E.
3
Mazodier, Marc
3
Morgan, Ashlee
3
Plewa, Carolin
3
Rumpf, Christopher
3
Séguin, Benoit
3
Takeda, Fumiko
3
Uhrich, Sebastian
3
Adair, Daryl
2
Alpert, Frank
2
Anagnostopoulos, Christos
2
Baim, Dean V.
2
Bee, Colleen
2
Bennett, Gregg
2
Bouchet, Adrien
2
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2
Carrillat, François A.
2
Chen, Chen-Yueh
2
Chien, P. Monica
2
Dees, Windy
2
Ellis, Dana
2
Goukasian, Levon
2
Greenhalgh, Greg
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of service management
1
Schmalenbach business review : sbr
1
Sport management review
1
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ECONIS (ZBW)
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1
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
2
Old and exciting? : sport sponsorship effects on brand age and brand personality
Hohenberger, Christoph
;
Grohs, Reinhard
- In:
Sport management review
23
(
2020
)
3
,
pp. 469-481
Persistent link: https://www.econbiz.de/10012295897
Saved in:
3
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
4
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
5
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
6
Assessing the effectiveness of sport sponsorships : an empirical examination
Grohs, Reinhard
;
Wagner, Udo
;
Vsetecka, Sabine
- In:
Schmalenbach business review : sbr
56
(
2004
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10002004826
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