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subject:"Sport event"
~isPartOf:"International journal of forecasting"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Großveranstaltung"
~subject:"Profisport"
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Search: subject_exact:"Sportereignis"
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Sport event
Großveranstaltung
Profisport
Sportveranstaltung
86
Sportmarketing
45
Sports marketing
45
Consumer behaviour
33
Konsumentenverhalten
33
Professional sports
33
Sport
26
Sports
26
USA
22
United States
22
Football
19
Fußball
19
Sponsoring
12
Sponsorship
12
Forecasting model
10
Motivation
10
Prognoseverfahren
10
Sport organization
9
Sportorganisation
9
Ball game
8
Ballsport
8
Advertising effects
7
Brand image
7
Markenimage
7
Welt
7
Werbewirkung
7
World
7
Brand management
6
Markenführung
6
Media usage
6
Mediennutzung
6
Arbeitsgruppe
5
Higher education institution
5
Hochschule
5
Preismanagement
5
Pricing strategy
5
Team
5
Basketball
4
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22
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Article
83
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3
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86
Aufsatz in Zeitschrift
86
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3
Collection of articles of several authors
3
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3
Sammelwerk
3
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English
86
Author
All
Popp, Nels
5
Shapiro, Stephen L.
4
Simmons, Jason M.
4
Lee, Joon Sung
3
Rocha, Claudio
3
Baker, Thomas A., III.
2
Ballouli, Khalid
2
Brownlee, Eric
2
Byon, Kevin K.
2
Chan-Olmsted, Sylvia M.
2
Dodds, Mark A.
2
Drayer, Joris
2
Dwyer, Brendan
2
Funk, Daniel C.
2
Greenwell, Chris
2
Greenwell, T. Christopher
2
Jensen, Jonathan A.
2
Kang, Joon Ho
2
Kim, Jeeyoon
2
Kim, Yongjae
2
Kim, Yu Kyoum
2
Larkin, Ben
2
Lee, Minkyo
2
Li, Bo
2
Lim, Choong Hoon
2
McEvoy, Chad D.
2
McHale, Ian
2
McKelvey, Steve
2
Mondello, Michael
2
Pedersen, Paul M.
2
Snyder, Kevin
2
Stekler, Herman O.
2
Trail, Galen T.
2
Anderson, Dean F.
1
Andersson, Patric
1
Armstrong, Ketra L.
1
Asif, M.
1
Baker, Bradley J.
1
Batista, Paul J.
1
Bearden, J. Neil
1
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Published in...
All
International journal of forecasting
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
115
European Sport management quarterly : ESMQ
104
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport management review
73
International journal of sport finance
59
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
23
Journal of business research : JBR
23
International journal of event and festival management
22
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
Journal of advertising research
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Springer eBook Collection
7
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Source
All
ECONIS (ZBW)
86
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1
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86
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1
Forecasting football match results using a player rating based model
Holmes, Benjamin
;
McHale, Ian
- In:
International journal of forecasting
40
(
2024
)
1
,
pp. 302-312
Persistent link: https://www.econbiz.de/10014450272
Saved in:
2
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
3
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
4
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
5
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
6
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
7
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
8
Patriot, expert, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Li, Bo
;
Scott, Olan
;
Sharpe, Stirling
;
Stokowski, Sarah
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 228-238
Persistent link: https://www.econbiz.de/10013411503
Saved in:
9
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
10
Forecasting football results and exploiting betting markets : the case of "both teams to score"
Costa, Igor Barbosa da
;
Marinho, Leandro Balby
;
Pires, …
- In:
International journal of forecasting
38
(
2022
)
3
,
pp. 895-909
Persistent link: https://www.econbiz.de/10013349454
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