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subject:"Strategisches Management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of strategic marketing"
~subject:"KMU"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
KMU
Marketing management
410
Marketingmanagement
410
Marketing
65
Theorie
58
Theory
58
Beziehungsmarketing
49
Consumer behaviour
49
Konsumentenverhalten
49
Relationship marketing
49
Brand management
45
Markenführung
45
Firm performance
41
Unternehmenserfolg
41
Deutschland
40
Germany
38
Strategic management
34
market orientation
30
SME
26
Innovation
24
Competitive advantage
23
Wettbewerbsvorteil
23
USA
22
Innovationsmanagement
21
Internet marketing
21
Online-Marketing
21
Brand image
20
Innovation management
20
Markenimage
20
United States
20
marketing strategy
19
Lieferantenmanagement
18
Marketing theory
18
Marketingtheorie
18
Supplier relationship management
18
Erfolgsfaktor
16
Großbritannien
16
Internationales Marketing
16
United Kingdom
16
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8
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8
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3
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1
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52
German
9
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Gilmore, Audrey
5
Lane, Nikala
3
O'Dwyer, Michele
3
Carson, David
2
Hirvonen, Saku
2
Ishak, Asmai
2
Jackson, Stuart E.
2
Laukkanen, Tommi
2
Ramaseshan, B.
2
Reijonen, Helen
2
Wright, Sheila
2
Agnihotri, Arpita
1
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bian, Dong
1
Bisson, Christophe
1
Bradley, Frank
1
Brotspies, Herbert
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Celuch, Kevin
1
Chong, Woon Kian
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Duffy, Alistair P.
1
Fathollahzadeh, Zeinab
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Gaubinger, Kurt
1
Greenley, Gordon E.
1
Gross, Andrew C.
1
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Gabler Edition Wissenschaft
Journal of business strategy
Journal of marketing management : MM
Journal of strategic marketing
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
38
SpringerLink / Bücher
21
European journal of marketing : EJM
17
The journal of business & industrial marketing
16
Europäische Hochschulschriften / 5
15
Cogent business & management
14
Marketing intelligence & planning
14
Journal of research in marketing and entrepreneurship
13
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
10
International marketing review
10
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Lehrbuch
9
Macquarie economics research papers
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
7
Journal of small business strategy
7
The journal of brand management : an international journal
7
Journal of entrepreneurship in emerging economies
6
Journal of international marketing
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Entrepreneurship research journal : ERJ
5
International journal of economic perspectives : IJEP
5
International journal of innovation management
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of enterprising culture
5
Marketing in kleinen und mittleren Unternehmen
5
Springer eBook Collection
5
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ECONIS (ZBW)
61
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1
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
4
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
5
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
6
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
7
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
8
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
9
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
10
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
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