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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Competitive advantage"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Beziehungsmarketing
Competitive advantage
Marketing management
210
Marketingmanagement
210
Firm performance
33
Unternehmenserfolg
33
Relationship marketing
32
Strategic management
27
market orientation
27
Brand management
26
Markenführung
26
Marketing
25
KMU
22
SME
22
Innovation
20
Consumer behaviour
19
Konsumentenverhalten
19
Wettbewerbsvorteil
19
Emerging economies
15
Schwellenländer
15
Innovation management
14
Innovationsmanagement
14
Internet marketing
13
Online-Marketing
13
New product development
12
Produktentwicklung
12
marketing strategy
11
Brand image
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
Erfolgsfaktor
8
Führungskräfte
8
International marketing
8
Internationales Marketing
8
Managers
8
Selling
8
Social Web
8
Social web
8
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Undetermined
29
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Article
71
Book / Working Paper
1
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Article in journal
Aufsatz in Zeitschrift
72
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
72
Author
All
Gilmore, Audrey
3
Jackson, Stuart E.
3
Lane, Nikala
3
O'Cass, Aron
3
Dibb, Sally
2
Mavondo, Felix T.
2
Ngo, Liem Viet
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Simkin, Lyndon
2
Sok, Phyra
2
Tournois, Laurent
2
Weinstein, Art
2
Abid, Aman
1
Agnihotri, Arpita
1
Akaka, Melissa Archpru
1
Ali, Sadaqat
1
Ambrosini, Veronique
1
Anees-ur-Rehman, Muhammad
1
Ayoubi, Rami M.
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
1
Banerjee, Shubhomoy
1
Bao, Yeqing
1
Bodla, Bhag Singh
1
Bordonaba-Juste, M. Victoria
1
Bradley, Frank
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Burke, Sandra J.
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Carlson, Jamie L.
1
Casselman, R. Mitch
1
Christodoulou, Ioannis
1
Cravens, David W.
1
Crick, James M.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
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Published in...
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Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
87
Industrial marketing management : the international journal for industrial and high-tech firms
81
The journal of business & industrial marketing
41
Journal of the Academy of Marketing Science
32
European journal of marketing : EJM
29
Journal of retailing and consumer services
29
Business horizons
19
Journal of marketing communications
16
Journal of marketing management : MM
16
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International marketing review
14
Marketing intelligence & planning
14
Journal of marketing
13
International journal of electronic customer relationship management : IJECRM
12
Journal of business-to-business marketing
12
Journal of international marketing
12
AMS review : official publication of the Academy of Marketing Science
11
Journal of retailing
11
The journal of product & brand management
11
The marketing review
11
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
10
International review on public and non-profit marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The journal of brand management : an international journal
9
Amfiteatru economic : an economic and business research periodical
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of business and globalisation : IJBG
8
International journal of internet marketing and advertising : IJIMA
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Marketing letters : a journal of research in marketing
8
The service industries journal
8
International entrepreneurship and management journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Journal of marketing for higher education
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
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ECONIS (ZBW)
72
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1
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
2
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
5
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
6
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
7
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
8
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
9
Impact of individual market orientation on selling and customer orientation
Baber, Ruturaj
;
Kaurav, Rahul Pratap Singh
;
Paul, Justin
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 288-303
Persistent link: https://www.econbiz.de/10012313902
Saved in:
10
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
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