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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~subject:"Competitive advantage"
~subject:"Innovation management"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Competitive advantage
Innovation management
Marketing management
210
Marketingmanagement
210
Firm performance
33
Unternehmenserfolg
33
Beziehungsmarketing
32
Relationship marketing
32
Strategic management
27
market orientation
27
Brand management
26
Markenführung
26
Marketing
25
KMU
22
SME
22
Innovation
20
Consumer behaviour
19
Konsumentenverhalten
19
Wettbewerbsvorteil
19
Emerging economies
15
Schwellenländer
15
Innovationsmanagement
14
Internet marketing
13
Online-Marketing
13
New product development
12
Produktentwicklung
12
marketing strategy
11
Brand image
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
Erfolgsfaktor
8
Führungskräfte
8
International marketing
8
Internationales Marketing
8
Managers
8
Selling
8
Social Web
8
Social web
8
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Undetermined
22
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Article
55
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Article in journal
Aufsatz in Zeitschrift
55
Language
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English
55
Author
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Gilmore, Audrey
4
Lane, Nikala
3
Jackson, Stuart E.
2
Mavondo, Felix T.
2
O'Cass, Aron
2
O'Dwyer, Michele
2
Sok, Phyra
2
Tournois, Laurent
2
Agnihotri, Arpita
1
Ahmadi, Hormoz
1
Ali, Sadaqat
1
Ambrosini, Veronique
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bradley, Frank
1
Bridson, Kerrie Christine
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Burke, Sandra J.
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Carson, David
1
Casselman, R. Mitch
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Deacon, Jonathan
1
Dean, Thomas J.
1
Dibb, Sally
1
Eggers, Fabian
1
Evans, Jody
1
Evanschitzky, Heiner
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Garcia, Teresa
1
Giglierano, Joe
1
Gulliver, Stephen R.
1
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Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
52
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
19
European journal of marketing : EJM
16
International journal of innovation management
15
International marketing review
13
International journal of technology marketing : IJTMkt
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
AMS review : official publication of the Academy of Marketing Science
8
International entrepreneurship and management journal
8
Journal of international marketing
8
Marketing intelligence & planning
8
International journal of business and globalisation : IJBG
7
Journal of business-to-business marketing
7
Journal of marketing management : MM
7
Business horizons
6
Cogent business & management
6
European journal of international management : EJIM
6
International journal of technology management : IJTM
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Management decision : MD
6
World review of entrepreneurship, management and sustainable development
6
Amfiteatru economic : an economic and business research periodical
5
Baltic journal of management
5
IEEE transactions on engineering management : EM
5
Innovation: organization & management : IOM
5
Journal for global business advancement : JGBA
5
Journal of innovation & knowledge : JIK
5
Technological forecasting & social change : an international journal
5
The marketing review
5
Entrepreneurship research journal : ERJ
4
European journal of innovation management
4
International business review : the official journal of the European International Business Academy
4
International journal of business excellence
4
International journal of entrepreneurship and innovation management
4
International journal of entrepreneurship and small business
4
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ECONIS (ZBW)
55
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1
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55
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date (oldest first)
1
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
2
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
3
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
4
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
5
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
6
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
7
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
8
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
9
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
10
The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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