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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Marketing management
210
Marketingmanagement
210
Firm performance
33
Unternehmenserfolg
33
Beziehungsmarketing
32
Relationship marketing
32
Strategic management
27
market orientation
27
Brand management
26
Markenführung
26
Marketing
25
KMU
22
SME
22
Innovation
20
Competitive advantage
19
Consumer behaviour
19
Konsumentenverhalten
19
Wettbewerbsvorteil
19
Emerging economies
15
Schwellenländer
15
Innovation management
14
Innovationsmanagement
14
Internet marketing
13
Online-Marketing
13
New product development
12
Produktentwicklung
12
marketing strategy
11
Brand image
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
Erfolgsfaktor
8
Führungskräfte
8
International marketing
8
Internationales Marketing
8
Managers
8
Selling
8
Social Web
8
Social web
8
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Undetermined
12
Type of publication
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Article
27
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
27
Language
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English
27
Author
All
Lane, Nikala
3
Jackson, Stuart E.
2
Agnihotri, Arpita
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bradley, Frank
1
Brotspies, Herbert
1
Budhathoki, Tribikram
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Gilmore, Audrey
1
Gulliver, Stephen R.
1
Heinrichs, John H.
1
Ingram, Thomas N.
1
Ishak, Asmai
1
Khashab, Basel
1
LaForge, Raymond W.
1
Landry, Timothy D.
1
Langley, Paul A.
1
Lim, Jeen-su
1
M'zungu, Simon
1
Mavondo, Felix T.
1
McCamley, Claire
1
Merrilees, Bill
1
Miller, Dale
1
Molinillo, Sebastian
1
Nyadzayo, Munyaradzi W.
1
Orr, Krystn
1
Palmer, Mark
1
Pera, Rebecca
1
Piercy, Nigel
1
Quinton, Sarah
1
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Published in...
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Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
31
Industrial marketing management : the international journal for industrial and high-tech firms
26
European journal of marketing : EJM
11
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
International entrepreneurship and management journal
5
Marketing intelligence & planning
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
Journal of business-to-business marketing
3
Journal of communication management : an international journal
3
Management decision : MD
3
The journal of brand management : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Asia Pacific journal of management
2
Cogent business & management
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Economics, management and financial markets
2
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ECONIS (ZBW)
27
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1
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10
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27
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1
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
2
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
3
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
4
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
5
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
6
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
7
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
8
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
9
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
10
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
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