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subject:"Strategisches Management"
~person:"Ford, John B."
~person:"Katsonis, Nikolaos"
~person:"Pelsmacker, Patrick de"
~subject:"Griechenland"
~subject:"Internationales Marketing"
~subject:"Marketing"
~subject:"Werbung"
~type_genre:"Lehrbuch"
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Strategisches Management
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3
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Competitive advantage
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Ford, John B.
Katsonis, Nikolaos
Pelsmacker, Patrick de
Kotler, Philip
41
Kerin, Roger A.
20
Armstrong, Gary
18
Hartley, Steven W.
17
Keller, Kevin Lane
15
Peter, Jerome Paul
15
Kuß, Alfred
14
Unger, Fritz
14
Berndt, Ralph
13
Sander, Matthias
13
Donnelly, James H.
12
Fantapié Altobelli, Claudia
11
Meffert, Heribert
11
Rudelius, William
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Bruhn, Manfred
9
Fuchs, Wolfgang
9
Kleinaltenkamp, Michael
9
Piercy, Nigel
9
Runia, Peter
9
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8
Huber, Frank
8
Perreault, William D.
8
Burmann, Christoph
7
Kirchgeorg, Manfred
7
McCarthy, Edmund Jerome
7
Geyer, Olaf
6
Opresnik, Marc Oliver
6
Scharf, Andreas
6
Schubert, Bernd
6
Thewißen, Christian
6
Tomczak, Torsten
6
Voeth, Markus
6
Wahl, Frank
6
Busch, Rainer
5
Büschken, Joachim
5
Ferrell, Odies C.
5
Gelbrich, Katja
5
Homburg, Christian
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ECONIS (ZBW)
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Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
3
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
4
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
5
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
6
Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2005
Persistent link: https://www.econbiz.de/10002658963
Saved in:
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