Foundations of marketing communications : a European perspective
Patrick De Pelsmacker; Maggie Geuens; Joeri Van den Bergh
| Year of publication: |
2005
|
|---|---|
| Authors: | Pelsmacker, Patrick de ; Geuens, Maggie ; Van den Bergh, Joeri |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketingmanagement | Marketing management | Europa | Europe | Marketing | Kommunikationsstrategie | Unternehmen | Marktkommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 328 S Ill., graph. Darst 19 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-273-70386-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002658963