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subject:"Strategisches Management"
~person:"Ford, John B."
~person:"Katsonis, Nikolaos"
~person:"Pelsmacker, Patrick de"
~subject:"Griechenland"
~subject:"Internationales Marketing"
~subject:"Theory"
~subject:"Werbung"
~type_genre:"Lehrbuch"
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Strategisches Management
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Internationales Marketing
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Marketingmanagement
7
Marketing
6
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3
Europe
3
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Marktkommunikation
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Ford, John B.
Katsonis, Nikolaos
Pelsmacker, Patrick de
Kotler, Philip
23
Kuß, Alfred
18
Berndt, Ralph
14
Unger, Fritz
14
Peter, Jerome Paul
13
Sander, Matthias
12
Donnelly, James H.
11
Fantapié Altobelli, Claudia
11
Keller, Kevin Lane
10
Kleinaltenkamp, Michael
10
Tomczak, Torsten
10
Armstrong, Gary
9
Bruhn, Manfred
9
Fuchs, Wolfgang
9
Homburg, Christian
9
Backhaus, Klaus
8
Becker, Jochen
8
Krohmer, Harley
7
McCarthy, Edmund Jerome
7
Meffert, Heribert
7
Perreault, William D.
7
Piercy, Nigel
7
Winkelmann, Peter
7
Voeth, Markus
6
Walker, Orville C.
6
Busch, Rainer
5
Büschken, Joachim
5
Hawkins, Del I.
5
Koppelmann, Udo
5
Mullins, John W.
5
Reinecke, Sven
5
Runia, Peter
5
Ferrell, Odies C.
4
Herrmann, Andreas
4
Ibrahim, Essam
4
Kreutzer, Ralf T.
4
Mothersbaugh, David L.
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ECONIS (ZBW)
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Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
3
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
4
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
5
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
6
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
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