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subject:"Strategisches Management"
~person:"Ionescu, Florin Tudor"
~person:"Krulis-Randa, Jan S."
~person:"Turnbull, Peter W."
~type_genre:"Book section"
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Strategisches Management
Marketing management
9
Marketingmanagement
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Strategic management
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Lieferantenmanagement
3
Supplier relationship management
3
B-to-B-Marketing
2
Business-to-business marketing
2
KMU
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Romania
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Ionescu, Florin Tudor
Krulis-Randa, Jan S.
Turnbull, Peter W.
Pfeffermann, Nicole
3
Ergenzinger, Rudolf
2
Valla, Jean-Paul
2
Abell, Derek F.
1
Atristain Suarez, Connie
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Baasch, Stefanie
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
2
Erfolgreiches Management
1
Planung in kleinen und mittleren Unternehmen
1
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
1
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ECONIS (ZBW)
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The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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2
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
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3
Erfolgreich durch neue Management- und Marketingstrategien in Zeiten der Wirtschaftskrise?
Ergenzinger, Rudolf
;
Krulis-Randa, Jan S.
- In:
Erfolgreiches Management
,
(pp. 129-143)
.
2010
Persistent link: https://www.econbiz.de/10008669585
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4
Strategic business planning in Romania : the use of analytical portfolio tools and techniques
Ionescu, Florin Tudor
;
Olteanu, Valerică
;
Barbu, …
- In:
Proceedings of the 17th Annual Conference on Marketing …
,
(pp. 151-171)
.
2009
Persistent link: https://www.econbiz.de/10009499907
Saved in:
5
Besonderheiten der Marketing-Planung in kleinen und mittleren Unternehmen (KMU), die zum Erfolg führen
Ergenzinger, Rudolf
;
Krulis-Randa, Jan S.
- In:
Planung in kleinen und mittleren Unternehmen
,
(pp. 345-358)
.
2007
Persistent link: https://www.econbiz.de/10003508156
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